Event & Marketing Manager

Job Description

Job Description: The Marketing Manager will lead and execute the marketing strategies and initiatives for the our company. This role involves developing and implementing marketing campaigns, managing digital marketing efforts, and enhancing the company's brand presence to drive client acquisition and retention. The Marketing Manager will work closely with sales, product, and operations teams to ensure alignment and effectiveness of marketing activities. Key Responsibilities: Marketing Strategy Development: Develop and implement comprehensive marketing strategies to increase brand awareness and market share. Conduct market research and competitor analysis to identify opportunities and challenges. Define target markets and develop strategies to reach potential clients. Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and events. Create and manage content for marketing materials such as brochures, newsletters, emails, and social media posts. Analyse campaign performance and adjust strategies as needed to achieve goals. Digital Marketing: Oversee the companys digital presence, including website, social media, and online advertising. Manage email marketing campaigns, including list segmentation, content creation, and performance tracking. Brand Management: Maintain and enhance the companys brand identity and ensure consistency across all marketing materials and communications. Develop and manage relationships with external partners such as advertising agencies, PR firms, and media outlets. Client Engagement and Retention: Develop and implement strategies to engage and retain existing clients. Coordinate with sales and client service teams to ensure a seamless client experience. Organize client events, webinars, and seminars to educate and engage clients. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources. Monitor expenses and ROI of marketing activities. Reporting and Analytics: Track, analyze, and report on the performance of marketing initiatives. Provide insights and recommendations based on data analysis to improve marketing effectiveness. Requirements: Bachelors degree in business administration, or a related field; master’s degree preferred. Strategic thinking and planning Creativity and innovation Strong project management skills Results-oriented with a focus on achieving targets Ability to work in a fast-paced, dynamic environment High level of integrity and discretion when dealing with sensitive and confidential information. Expected Package: 6- 8 lacs per annum