As an SEO Executive at Equilibrio Advisory LLP, you will be at the forefront of enhancing our digital presence. Your role will involve developing and implementing effective SEO strategies to improve our website s ranking and organic traffic. You will conduct keyword research, optimize website content, and perform both on-page and off-page optimization techniques. Monitoring and analyzing website performance using advanced tools like Google Analytics and Google Search Console will be key to providing insights and regular reports. Staying ahead of industry trends, you will adapt our strategies to comply with the latest best practices. Additionally, you will manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to maximize ROI. Competitor analysis will also be part of your role, helping us identify areas for improvement and recommending innovative solutions. Responsibilities: Develop and implement effective SEO strategies to improve websites of the Firm ranking and organic traffic. Conduct keyword research to identify high-value keywords and optimize website content accordingly. Perform on-page and off-page optimization techniques, including link building, content optimization, and technical SEO audits. Monitor and analyze website performance using tools including AI and other relevant tools such as Google Analytics and Google Search Console, and provide regular reports on key metrics and insights. Stay updated on industry trends and algorithm changes to adapt strategies and ensure compliance with best practices. Collaborate with content creators, designers, and developers to optimize website content and structure for SEO purposes. Manage and optimize digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads, to maximize ROI. Conduct competitor analysis to identify strengths, weaknesses, and opportunities for improvement and recommend innovative solutions to enhance our digital presence