Job Requirements
Quest Global is a global engineering services company driven by aspiration, hunger and humility, and guided by a leadership team that cares for its people, their ideas, and their well-being. We know that flexibility and openness produce the most fertile environment in which innovation, creativity, growth, and success can thrive.We are looking for dreamers, who understand and value the ways in which engineering has the potential to solve the problems of today that stand in the way of tomorrow; believers, who long to be part of an organization that is ethical, promotes social responsibility, and is dedicated to being a force for good; doers, who seek challenges that are both meaningful to them and creates a positive impact on others.We are seeking a dynamic and results-driven Vertical Marketing Manager to lead our marketing efforts within Quest Global's Energy vertical. The ideal candidate will have a proven track record in Account-Based Marketing (ABM), with the ability to develop and execute highly targeted campaigns that drive engagement and revenue growth. This role requires a strategic thinker who can collaborate across teams to deliver personalized marketing experiences for high-value accounts.If you long to contribute to meaningful work and be part of an organization that truly believes when you win, we all win, and when you fail, we all learn, then we're eager to hear from you.
Work Experience
Key Responsibilities:
- Develop and implement a comprehensive vertical marketing strategy aligned with business objectives.
- Lead the creation and execution of ABM campaigns tailored to target accounts within the vertical.
- Collaborate with sales teams to identify high-value accounts and create personalized marketing plans.
- Partner with the Research team to understand industry trends, customer needs, and competitive landscape.
- Generate content and messaging that resonates with the target audience, including case studies, white papers, and webinars.
- Analyze campaign performance and provide actionable insights to optimize future efforts.
- Build and maintain relationships with key stakeholders within the vertical, including industry associations and partners.
- Stay updated on the latest ABM tools and technologies to enhance campaign effectiveness.
- Support integration of acquired entities into Quest Global through vertical positioning, communications, and branding initiatives.
- Identify best practices within your vertical and share with broader team members to be applied across other verticals.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- 5+ years of experience in marketing, with a focus on ABM and vertical marketing.
- Strong understanding of ABM strategies, tools, and metrics.
- Excellent communication and collaboration skills.
- Ability to analyze data and translate insights into actionable strategies.
- Experience in creating and managing multi-channel marketing campaigns.
- Knowledge of the Energy vertical is a plus.
Preferred Skills
- Proficiency in marketing automation platforms and CRM tools.
- Creative problem-solving skills and a customer-centric mindset.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
