8.0 - 12.0 years

0 Lacs

haryana

On-site

As a Senior Creative Strategist at Probo, you will play a crucial role in driving high-impact advertising campaigns across various digital platforms such as Facebook, YouTube, and more. Your primary responsibility will be to hypothesize insights, create compelling storylines, and implement creative strategies to enhance the performance of our advertisements. Collaborating closely with designers, video editors, and marketing teams, you will bring innovative and data-driven creative ideas to fruition. With 8-12 years of experience in creative strategy, content development, and digital advertising, preferably within startups or creative agencies, you will possess a strong grasp of performance marketing and understand the pivotal role of creatives in maximizing ad effectiveness. Your expertise in conceptualizing, scripting, and executing ad creatives for platforms like Facebook, YouTube, and Instagram will be essential. Additionally, your ability to analyze data, user behavior, and engagement metrics to optimize creative strategies will be highly valued. Hands-on experience with motion graphics, video production, design teams, and proficiency in tools such as Google Analytics, Meta Ads Manager, YouTube Studio, and A/B testing frameworks will be crucial for success in this role. A robust portfolio showcasing successful ad campaigns and creative experiments will further demonstrate your capabilities. Your exceptional storytelling skills, combined with an understanding of consumer psychology and emotional triggers, will be instrumental in crafting impactful campaigns. Ideally, you will have experience working with D2C brands, e-commerce, or high-growth consumer startups. Exposure to AI-driven creative optimization tools, a background in copywriting, UX storytelling, or branding, as well as the ability to scale creative production and manage multiple experiments concurrently, would be advantageous. If you are a creative strategist who can balance data-driven decision-making with innovation, possesses excellent communication and collaboration skills, and is eager to work in a dynamic environment with multidisciplinary teams, we encourage you to apply for this exciting opportunity at Probo.,

Posted 4 days ago

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