Email & WhatsApp Marketing Executive

Job DescriptionPosition: Email & WhatsApp Marketing Executive
Location: Okhla Phase 2, New Delhi (On-site)
Experience: 2–4 years
Department: Marketing
Working Days: Monday to Saturday (Last Saturday of every Month is off)
Timings: 11:30 AM to 8:30 PM

Key Responsibilities

• Plan, execute, and optimize email and WhatsApp marketing campaigns for both B2C (clients) and B2B (artists) segments.
• Work with AI tools (like ChatGPT, Jasper, Mailmodo AI, etc.) to draft, personalize, and A/B test content at scale.
• Set up dynamic and personalized drip campaigns, nurture sequences, and retargeting workflows.
• Use data analytics and AI-based insights to improve open rates, CTRs, conversions, and reduce churn.
• Maintain hygiene of mailing lists, segmentation, and compliance with WhatsApp and email regulations (e.g., GDPR, TRAI).
• Collaborate with design, product, and business teams to align messaging with ongoing initiatives.
• Track KPIs and prepare weekly performance dashboards with actionable insights.

RequirementsWhat We’re Looking For

• 2–4 years of experience in email and/or WhatsApp marketing roles.
• Proficiency in marketing platforms like Mailchimp, Sendinblue, Mailmodo, WebEngage, or similar.
• Awareness or prior use of AI tools for copywriting, audience segmentation, or campaign optimization.
• Strong copywriting and communication skills.
• Comfort with tools like Google Analytics, CRM systems, and basic HTML (for email formatting).
• A test-and-learn mindset: eager to experiment, iterate, and scale what works.

Bonus Points

• Previous experience in a startup or creative/entertainment company.
• Familiarity with artist or client lifecycle journeys.
• Experience with SMS marketing or browser push notifications.

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹70,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Food provided
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location: In person