Email & SMS Marketing Manager

Kaay Labs

5 - 10 years

8 - 18 Lacs

chennai

Posted:1 day ago| Platform:

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Skills Required

bloomreach email marketing email campaign cms

Work Mode

Remote

Job Type

Full Time

Job Description

Role & responsibilities

Own Email, SMS & Revenue Performance
Preferred candidate profile
Build Event-Driven Automation & Personalization
Develop Segmentation & Testing Frameworks
Activate & Scale SMS
Manage Deliverability & List Health
Cross-Functional Collaboration (U.S. Teams)
Lead & Mentor Talent

Preferred Experience

5-7 years in CRM, Email Marketing, SMS Marketing, or Lifecycle Marketing.
Excellent written and verbal communication skills in English.
Proven ability to drive revenue using personalization and SMS activation.
Hands-on experience in event-based lifecycle platforms, ideally Bloomreach Engagement (not just Bloomreach CMS or Discovery) strongly preferred.
Understanding of: Event ingestion & schema mapping
Workflow logic, branch rules, and triggered automation
API payload basics (JSON, webhooks)
Profile vs. event data concepts
Experience using Jasen/Jinja code for dynamic content and personalization blocks.
Familiarity with deliverability tools (Validity / Everest, Litmus, or similar).
Comfortable working in a remote U.S. marketing team structure.

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