Email Marketing Specialist(Klaviyo)

Job Description

About Optimite Optimite powers the email marketing of the top 1% of Shopify brands, accelerating growth with high-impact, data-driven campaigns. In the past five years, we’ve partnered with over 2,000 e-commerce businesses worldwide to boost engagement, conversions, and revenue—using AI-driven workflows and smart automation to make every send sharper and more effective. Our Story Founded on Fiverr by brothers Nishant and Sushant Yadav, Optimite began with a simple goal: help online stores connect better with their customers. Their passion for technology and results-focused email marketing fueled rapid growth. Today, Optimite partners with 2,000+ brands and is on a mission to become the world’s #1 email marketing agency. The Role in a Nutshell You’ll own retention for our Shopify clients—planning, executing, and optimizing email campaigns and flows that drive engagement, conversions, and revenue. You’ll serve as the main client contact, guide a small execution team, and mentor junior teammates, all while keeping workflows seamless and performance top-of-mind. What You’ll Do Own Email Campaigns & Flows Plan, brief, and schedule weekly campaigns for 7–15 DTC brands Identify lifecycle gaps and build or optimize Klaviyo flows Craft clear design, copy, and development briefs Set up A/B tests and segments to boost conversions QA every send across devices and client objectives 2. Lead Client Relationships Act as primary contact for your accounts Deliver weekly performance reports and insights Translate client asks into sharp, executable plans Keep clients informed, confident, and aligned 3.Guide the Execution Team Coordinate 2–3 designers, 1 developer, and a copywriter Manage tasks in ClickUp and unblock the team daily Mentor the Junior Campaign Manager (3–5 clients) Ensure each campaign follows QA, naming, and tagging standards 4.Drive Performance & Best Practices Track open rates, CTR, and revenue per send Propose and run experiments based on data insights Flag underperformers and iterate quickly Document winning tactics and systemize them What You Must Have 3+ years managing email marketing in Klaviyo Experience running 6+ client accounts simultaneously (agency or freelance) Deep understanding of DTC lifecycle marketing and retention loops Proficiency with ClickUp, Notion, and Slack Proven track record mentoring juniors and delivering under deadlines Good to Have Experience integrating Klaviyo with Shopify Flow, SMS, or loyalty platforms Familiarity with advanced segmentation, dynamic content, and AI-driven personalization Exposure to Figma for design feedback and ClickUp/Notion for workflow automation Prior success scaling email programs in fast-growth ecommerce or subscription businesses What You’ll Get & Culture Fit Lead client retention and campaign performance for top Shopify brands A seat at the table as we build one of the world’s most scalable email-ops teams Clear path to Pod Lead or Head of Email roles Fully remote setup—choose where and how you work best Generous paid time off plus leave encashment to reward your hard work Regular bonuses and shout-outs to celebrate your impact A collaborative, experiment-first environment where innovation thrives Stipends for courses, conferences, and tools to fuel your professional growth Interview Process Round 1 – HR Screening: Quick call about your email marketing and client-management background Round 2 – Hiring Manager + HR: Case study challenge and strategy presentation to demonstrate your growth and upsell skills Round 3 – Founders: Culture-fit discussion, vision alignment, and role expectations Round 4 – Offer Discussion: Finalize compensation, benefits, and remote-work details Show more Show less