Email Marketing Specialist

Job Description

Campaign Development: Plan, create, and execute email marketing campaigns to promote our products and services. Content Creation: Develop engaging email content, including copywriting, images, and call-to-action buttons. List Management: Manage and segment email lists to ensure targeted and personalized communication. Automation: Set up and manage email automation workflows, including welcome series, drip campaigns, and re-engagement campaigns. Performance Tracking: Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions, etc.) and generate reports. A/B Testing: Conduct A/B tests to optimize email content, subject lines, and send times for better engagement. Compliance: Ensure all email marketing activities comply with industry regulations, such as GDPR and CAN-SPAM. Collaboration: Work closely with the design, content, and marketing teams to align email marketing efforts with broader marketing strategies. Continuous Improvement: Stay updated with the latest email marketing trends, tools, and best practices to continually improve our email marketing efforts. Location: Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad