Email Marketing Specialist

Job Description

Position: Email Marketing Specialist Job Description: What You Will Be Doing Overview: As a part of the global team, an Email Strategist is responsible for developing, implementing, and optimizing email marketing campaigns to drive engagement, conversions, and brand loyalty. This role involves strategic planning, audience segmentation, content creation, performance analysis, and ensuring compliance with email marketing best practices. Key Responsibilities: Email Campaign Strategy: Develop and execute email marketing strategies aligned with business goals. Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns. Content Creation and Design: Work with designers and copywriters to create compelling email content. Ensure email templates are visually appealing, mobile-friendly, and consistent with brand guidelines. Audience Segmentation: Analyze customer data to segment audiences for personalized messaging. Use CRM tools to manage and refine email lists. Performance Analysis: Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions). Generate reports and provide actionable insights to improve campaign effectiveness. A/B Testing: Conduct A/B tests to optimize subject lines, content, and design. Implement findings to enhance future campaigns. Compliance and Best Practices: Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM). Stay updated on industry trends and best practices. Automation and Tools: Utilize email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Mailchimp) to automate workflows. Implement triggered campaigns based on user behavior. Collaboration: Partner with the analytics team to understand customer behavior and refine strategies. Work closely with sales teams to align email campaigns with broader business objectives. What we are looking for Qualifications: Bachelor s degree in marketing, Communications, or a related field. Proven experience in email marketing strategy and execution. Proficiency in email marketing platforms and CRM tools. Strong analytical skills and ability to interpret data. Excellent written and verbal communication skills. Knowledge of HTML/CSS for email design is a plus. Desired Skills: Experience with B2B email marketing (if relevant to Arrow Electronics business model). Familiarity with technology or electronics industry trends. Ability to manage multiple projects and deadlines. What s In It for You At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. Insurance Bonus Growth Opportunity And more! About Arrow Arrow Electronics, Inc. (NYSE: ARW), Arrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 133 and one of Fortune Magazine s Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at www.arrow.com . Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between whats possible and the practical technologies to make it happen. Learn more at https://www.fiveyearsout.com/ . For more job opportunities, please visit https://careers.arrow.com/us/en . Location: IN-KA-Bangalore, India Time Type: Full time Job Category: Marketing and Communications