Email Marketing Executive

Job Description

Location: Okhla Phase 2, South Delhi, Delhi Timings: 11:30am to 8:30pm As an Email Marketing Executive with 1–2 years of experience, you will be at the forefront of StarClinch’ digital engagement efforts — leading the execution, innovation, and optimization of email and WhatsApp marketing strategies . You’ll drive campaign performance using AI-powered insights , drip marketing tactics , and sharp audience targeting to boost engagement, conversion, and customer retention. Key Responsibilities Email & WhatsApp Campaign Execution : Strategize, build, and deploy high-performing email and WhatsApp campaigns — from ideation and copywriting to HTML design, testing, and launch — while ensuring alignment with brand standards and compliance regulations. Drip Campaign Management : Design and manage automated drip sequences tailored to customer lifecycle stages — including welcome flows, post-purchase engagement, reactivation, and loyalty triggers — to increase retention and revenue. AI-Driven Personalization : Leverage AI tools and automation platforms to generate real-time personalization, predictive segmentation, and smart content delivery for increased engagement and performance lift. Targeting & Segmentation : Create data-led, behavior-based audience segments to ensure campaigns are relevant, timely, and contextual. Use demographic, transactional, and web behavior data for micro-targeting. Campaign Calendar Ownership : Maintain a well-structured campaign calendar aligned with marketing objectives, product launches, seasonal trends, and sales goals, while ensuring cohesive messaging across channels. Creative & Content Collaboration : Partner with design and content teams to develop visually engaging, conversion-focused creatives that reinforce brand identity and drive action. Journey & Frequency Optimization : Monitor and control message frequency and user journey flows to reduce fatigue, minimize churn, and improve long-term customer value. Performance Analysis & Reporting : Track and analyze key metrics such as open rates, CTR, conversions, bounce rates, unsubscribes, and ROI. Share actionable insights and data-driven recommendations for continuous improvement. Innovation & Competitor Benchmarking : Stay ahead of industry trends, platform updates, and competitor strategies. Identify and test new ideas, tools, and formats to enhance campaign efficiency and creativity. Process & Technology Enhancement : Recommend and implement process improvements, marketing tools, and AI-based enhancements to streamline execution and boost results. Required Skills & Qualifications Proven experience and proficiency in managing Email and WhatsApp marketing programs , including strategy, execution, and performance analysis. Proficiency and experience in running Drip Campaigns. Strong command of marketing automation and AI-powered platforms (e.g., Klaviyo, Mailchimp, HubSpot, etc.). Demonstrated ability to build and optimize drip campaigns across customer touchpoints. Proficiency in HTML/CSS , email rendering, and responsive design. Experience with Google Analytics , CRM systems, and data segmentation; knowledge of SQL is a plus. Solid understanding of email regulations and compliance (GDPR, CAN-SPAM, etc.). Strong analytical skills and attention to detail in campaign monitoring and reporting. Excellent written communication and copywriting skills. Highly organized, self-driven, and able to manage multiple projects simultaneously. Show more Show less