Email Marketing Developer

Responsibilities include but are not limited to;

• Email Coding & Development:

  Code responsive email templates based on design files provided by the creative team or direction from marketing managers. Ensure emails are optimized for various devices and email clients.

• Quality Assurance & Troubleshooting:

  Perform QA on HTML email files using tools such as Litmus, EmailOnAcid, or other similar inbox rendering tools. Troubleshoot and resolve any rendering or deliverability issues that arise during testing.

• Link Tracking:

  Generate and implement tracking codes for all links within email campaigns to ensure accurate performance tracking and reporting.

• Collaboration with Marketing:

  Work closely with marketing leads to define the scope for new projects, identifying opportunities for optimization and growth within the email marketing strategy.

• Industry Best Practices Compliance:

  Ensure that all email campaigns deployed across multiple internal systems adhere to industry best practices regarding design, accessibility, deliverability, and user engagement.

• Campaign Deployment:

  Oversee the deployment of email campaigns, ensuring timely execution while maintaining the integrity and quality of the final output.

Requirements

• Experience:

  Minimum of 4+ years of hands-on experience with Salesforce Marketing Cloud (SFMC)., Klaviyo, Braze, Attentive or any other ESP.

• Technical Expertise:

  Proficiency in HTML, CSS, SQL, and email scripting languages such as Ampscript or Jinja. Strong experience with hand-coding HTML and CSS, particularly for responsive email design.

• Email Marketing Experience:

  3 to 5 years of experience in the email marketing field, with a focus on email production, preferably using large enterprise email platforms.

• Project Management:

  Proven ability to manage multiple projects and collaborate with internal stakeholders and partners. Strong client-service skills with an ability to manage expectations and deadlines.

• Industry Knowledge:

  Solid understanding of email technologies, best practices, and current trends. Ability to troubleshoot and optimize campaigns for performance and deliverability.

• Organizational Skills:

  Excellent organizational skills with the ability to prioritize tasks and manage multiple campaigns and deadlines with minimal oversight.