Email Marketing Coordinator

Job Description

Description of the Role Develop and execute email and text messaging strategies aligned with organizational goals and target audience preferences. Plan and schedule email and text campaigns, considering timing, frequency, and segmentation to optimize engagement and conversion rates. Set up and maintain automated email workflows and drip campaigns using marketing automation platforms, ensuring seamless customer journeys and timely follow-ups. Design and optimize email templates and text message formats for various campaigns, ensuring consistency with brand guidelines and responsiveness across devices. Plan A/B tests on subject lines, content, calls-to-action, and other elements to optimize campaign performance and conversion rates. Monitor and analyze email and text campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI, providing insights for continuous improvement. Collaborate with cross-functional teams such as design, content, sales, and product to align email and text campaigns with overall marketing and business objectives. Utilize data analysis and segmentation techniques to create targeted email and text campaigns tailored to specific audience segments, increasing relevance and engagement. Prepare and present regular reports on email and text campaign performance, highlighting key metrics, trends, and actionable insights for stakeholders and management. Requirements 1+ years of experience in marketing or related roles Strong collaboration and communication skills. Fluency in English is a must Strong time management & prioritization skills Super detail-oriented and meticulous with work Self-motivated and excited to work on different kinds of projects Understanding basic HTML and CSS will earn you brownie points Strong analytical skills with the ability to interpret data and provide actionable insights Basic knowledge of Google Sheets and MS Excel