Email Campaign Manager

Job Description

Job Purpose The Email Marketing Specialist position is part of the campaign management support department. The incumbent should have a strong passion for Email campaigns marketing. As a valued member of an experienced email marketing team that support the end-to-end campaign execution which includes managing existing campaigns, new campaign setup, data selection, campaign rollout (creatives not included) and results tabulation of marketing strategies across email channels, the ideal candidate will be expected to build email, launch, manage campaigns, and optimize performance. Also, they have hyper-personalization knowledge to comprises of procurement, design, configuration and customization of Martech solution will be bringing forth new recommendations based on email trends and campaign performance data. The applicant should be resourceful and have a strategic mindset with analytical skills. Job Responsibilities This position will support the Martech team, and responsibilities include, but are not limited to: End-to-end campaign execution which includes managing existing campaigns, new campaign setup, data selection, campaign rollout (creatives not included) and results tabulation (Reports) • Managing the existing & new campaigns and customer targeting and workflow set up on platforms such as: • Oracle Responsys • Oracle Unity • Oracle Infinity IQ • Developing insights from complex and diverse data sets and coherently communicating those insights internally and to clients • Using the SQL quires to define and create the target audiences for the different campaigns. • Optimizing email campaigns across platforms and collaborating with the wider team to ensure optimal allocation across channels • Compile performance reports, ensure data integrity and accuracy, and provide actionable insights Requirements Required Education and Experience: • 4+ years of Hands-on experiences in design and devolvement of email campaigns using oracle Responsys. • Hands-on experiences in oracle Unity CDP (Customer Data Platform) implementation for more than 2 customers. • Hands-on experiences in development of business intelligences reports using Oracle Infinity IQ and familiarity with dashboard reporting and insights. • Hands-on experiences in hyper-personalization and A/B testing campaigns using Oracle Infinity IQ • Experience writing complex queries, using advanced PL/SQL concepts and performance tuning. • High proficiency with Excel, specifically with Pivot Tables and data analysis Expected Competencies • Highly motivated and willing to work closely within email team as well as cross-channel, with experts within digital marketing-departments with accounts management, planning, creative etc. • Able to problem solve, prioritize tasks, multitask, and manage time effectively • Detail-oriented with an analytical approach to achieving objectives • Exceptional communication skills both written and presentation