EIR – Brand Growth & Creative Strategy

Job Description

Role Overview This role is an insight-driven role responsible for guiding Brand Growth & Creative Strategy to the brand’s next phase. This role is a key strategic partner, Founder’s office role responsible for defining the brand’s creative direction and growth strategies and guiding the Marketing team to drive consistent, compelling, and high-performing brand experiences across all platforms. This position also acts as a bridge between the creative and commercial aspects of marketing—ensuring that campaigns, product communication, and packaging innovations are strategically grounded and aligned with the brand’s goals. Working in close alignment with the Team Lead – Marketing this role provides creative and strategic input to ensure cohesive, performance-aligned brand growth. Key Responsibilities 1. Brand Positioning & Strategic Development Refine brand positioning and value propositions in alignment with evolving business and customer needs. Translate customer insights, and market trends into cohesive creative strategies. Maintain and evolve brand voice, tone, and storytelling frameworks across channels. 2. Create execution playbooks for best creative implementation across platforms (Offline & Online) Develop structured and platform-specific creative implementation guides that define visual and verbal communication across touchpoints. Outline design templates, messaging frameworks, photography/visual guidelines, and tone of communication for each channel. Ensure all stakeholders (internal teams and external agencies) align with execution SOPs for seamless brand experience across customer journeys. 3. Point of Contact (POC) for innovation/packaging Lead ideation and conceptualization of innovative packaging formats and branding aligned with product strategy and customer preferences. Collaborate with Product Development, Design, and Procurement teams to ensure packaging is functional, aesthetically aligned with the brand, and resonates with target consumers. Benchmark against industry trends and consumer insights to propose new packaging ideas and design iterations. 4. Campaign Strategy & Creative Direction Ideate and guide the development of strategic campaign themes and concepts. Provide directional inputs on brand campaigns, product launches, and storytelling initiatives. Partner with the marketing team to review creative ideas and ensure brand alignment. 5. Data-Driven Brand Growth Collaborate with Sales, Market Research & CRM teams to derive actionable insights from customer behavior, campaign performance, and market trends. Recommend creative and messaging strategies to improve customer acquisition, engagement, and retention metrics. Lead strategic growth initiatives based on insights and present it to the Management on weekly/bi-monthly basis. 6. Cross-functional Collaboration Serve as a strategic advisor to marketing, product, and customer experience teams to ensure consistent brand delivery across the funnel. Work closely with other position’s in the Founder’s office and present the short term and long term plans of the business. Key Outcomes Expected Strong, clearly positioned brand presence across channels and touchpoints. High-quality creative output aligned with long-term brand and business objectives. Enhanced synergy between brand storytelling and performance marketing outcomes. Strategic clarity in marketing decision-making through informed, data-backed guidance. Requirements Role Overview This role is an insight-driven role responsible for guiding Brand Growth & Creative Strategy to the brand’s next phase. This role is a key strategic partner, Founder’s office role responsible for defining the brand’s creative direction and growth strategies and guiding the Marketing team to drive consistent, compelling, and high-performing brand experiences across all platforms. This position also acts as a bridge between the creative and commercial aspects of marketing—ensuring that campaigns, product communication, and packaging innovations are strategically grounded and aligned with the brand’s goals. Working in close alignment with the Team Lead – Marketing this role provides creative and strategic input to ensure cohesive, performance-aligned brand growth. Key Responsibilities 1. Brand Positioning & Strategic Development Refine brand positioning and value propositions in alignment with evolving business and customer needs. Translate customer insights, and market trends into cohesive creative strategies. Maintain and evolve brand voice, tone, and storytelling frameworks across channels. 2. Create execution playbooks for best creative implementation across platforms (Offline & Online) Develop structured and platform-specific creative implementation guides that define visual and verbal communication across touchpoints. Outline design templates, messaging frameworks, photography/visual guidelines, and tone of communication for each channel. Ensure all stakeholders (internal teams and external agencies) align with execution SOPs for seamless brand experience across customer journeys. 3. Point of Contact (POC) for innovation/packaging Lead ideation and conceptualization of innovative packaging formats and branding aligned with product strategy and customer preferences. Collaborate with Product Development, Design, and Procurement teams to ensure packaging is functional, aesthetically aligned with the brand, and resonates with target consumers. Benchmark against industry trends and consumer insights to propose new packaging ideas and design iterations. 4. Campaign Strategy & Creative Direction Ideate and guide the development of strategic campaign themes and concepts. Provide directional inputs on brand campaigns, product launches, and storytelling initiatives. Partner with the marketing team to review creative ideas and ensure brand alignment. 5. Data-Driven Brand Growth Collaborate with Sales, Market Research & CRM teams to derive actionable insights from customer behavior, campaign performance, and market trends. Recommend creative and messaging strategies to improve customer acquisition, engagement, and retention metrics. Lead strategic growth initiatives based on insights and present it to the Management on weekly/bi-monthly basis. 6. Cross-functional Collaboration Serve as a strategic advisor to marketing, product, and customer experience teams to ensure consistent brand delivery across the funnel. Work closely with other position’s in the Founder’s office and present the short term and long term plans of the business. Key Outcomes Expected Strong, clearly positioned brand presence across channels and touchpoints. High-quality creative output aligned with long-term brand and business objectives. Enhanced synergy between brand storytelling and performance marketing outcomes. Strategic clarity in marketing decision-making through informed, data-backed guidance. Qualifications & Experience Bachelor's degree in Marketing, Communications, Design, Business, or related field. Master’s degree preferred. 3-5 years of experience in brand strategy, communication, or growth marketing roles. Proven track record of building or transforming consumer brands with strong storytelling and insight-driven strategy. Prior experience working closely with founders or in fast-paced/start-up environments is a strong plus. Strong understanding of marketing funnels, brand metrics, campaign analytics, and consumer psychology. Key Skills Required Strategic Thinking & Brand Architecture Creative & Content Strategy Packaging Innovation & Aesthetics Project Management & Playbook Creation Stakeholder Management Show more Show less