ECommerce Manager

Key Responsibilities

• Manage day-to-day e-commerce operations ensuring an optimized, user-friendly, and conversion-focused online presence.

• Develop and implement the sales and marketing plan for e-commerce across assigned portfolios.

• Take end-to-end ownership of demand forecasting, P&L, and overall business performance.

• Ensure on-time product listings, visibility campaigns, and off-take performance for all launches.

• Analyze market trends, customer behavior, and competitor strategies to identify growth opportunities.

• Manage relationships with key e-commerce partners such as Amazon, Flipkart, and other marketplaces.

• Negotiate margins, TOTs, and annual Joint Business Plans (JBPs) with marketplace partners.

• Collaborate with finance, marketing, and supply chain teams to ensure smooth execution and compliance.

• Work with e-commerce marketing agencies to develop strategies and optimize campaign performance.

• Monitor and analyze sales, margins, listings, and forecasts to ensure achievement of business goals.

• Lead monthly, quarterly, and annual reviews with action-oriented business plans.

• Oversee budget allocation and ensure efficient utilization to achieve ROI targets.

• Plan and execute marketing campaigns across platforms to maximize visibility and sales.

• Track and analyze campaign performance, ACOS, and ROI, providing actionable insights.

• Stay updated with evolving e-commerce trends, tools, and innovations to drive performance.

• Build and maintain an annual marketing calendar aligned with business objectives.

Performance Measures

• Achievement of sales and revenue targets (monthly, quarterly, annual).

• Effective P&L management and ROI delivery.

• Growth in marketplace performance and visibility.

• Timely execution of launches and promotional campaigns.

• Adherence to budget utilization and credit discipline.

Required Experience:

• Total Experience: 5-7 years in E-commerce / D2C / Marketplace management with reputed consumer brands.

• Strong understanding of online marketplaces (Amazon, Flipkart, etc.) and e-commerce operations.

• Excellent analytical, problem-solving, and multitasking abilities.

• Strong negotiation and communication skills.

• Hands-on experience in data analysis, forecasting, and campaign management.

• Educational Qualification: B.E. + MBA (Marketing / E-commerce / Business Management) or equivalent

#APACSYN