Ecommerce Lead

Job Description

E-commerce Strategy development: Develop and implement the overall strategy for the E- commerce business, aligning it with the company's overall objectives and goals. Customer Acquisition and Retention: Work with internal marketing teams to launch and sustain best-in-class customer acquisition campaigns on E-commerce platforms while maintaining customer acquisition cost that aligns with the EBITDA margin goals of the company E-commerce operations and partnerships: Build company's e-commerce strategy, including in-platform store functionality, user experience, inventory management, order fulfillment, and logistics Drive E-commerce execution: Build and manage full E-commerce execution engine including Getting the right distributors/channel partners to drive E-commerce channel and leading end to end negotiations and pricing discussions Managing the account relationships with platforms and driving revenue growth Full end-2-end logistics and fulfillment with the partners to drive fulfilment Monitor KPIs and continuous improvement: Monitor key KPIs including Campaign performance, Order fill ratios, Stock outs and ACOS