Franchise E-Commerce Manager

Job Description

FMS – EMS Manager Job Summary: The Franchise E-Commerce Manager is responsible for developing and executing online strategies to drive sales and enhance the digital presence of franchise operations. This role involves managing e-commerce platforms, coordinating with franchisees, and implementing digital marketing initiatives to ensure consistent brand representation and customer experience across all online channels. 🔧 Key Responsibilities: E-Commerce Strategy & Execution: Develop and implement comprehensive e-commerce strategies to boost online sales and profitability. Oversee the day-to-day operations of the e-commerce platform, ensuring seamless functionality and user experience. Collaborate with franchisees to align online offerings with overall business objective Franchise Coordination: Coordinate with franchise partners to ensure consistent product listings, pricing, and promotions across all online platforms. Provide training and support to franchisees on e-commerce tools and best practices. Monitor franchisee compliance with brand standards in digital spaces. Digital Marketing & Customer Engagement: Plan and execute digital marketing campaigns, including SEO, PPC, email marketing, and social media, to drive traffic and conversions. Analyze customer behavior and feedback to enhance the online shopping experience. Implement strategies to improve customer retention and loyalty through personalized online interactions. Data Analysis & Reporting: Monitor key performance indicators (KPIs) such as website traffic, conversion rates, and sales metrics. Generate regular reports to assess the effectiveness of e-commerce initiatives and identify areas for improvement. Utilize data insights to inform strategic decisions and optimize online operations 🎓 Qualifications: Education: Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field.Rooster Experience: Minimum of 5 years of experience in e-commerce management, preferably within a franchise or multi-unit retail environment. Proven track record of driving online sales and managing digital marketing campaigns.CareerExplorer Skills: Strong understanding of e-commerce platforms and digital marketing tools. Excellent communication and interpersonal skills to liaise with franchisees and cross-functional teams. Analytical mindset with the ability to interpret data and make informed decisions. Proficiency in web analytics tools (e.g., Google Analytics) and content management systems.Expertia 📈 Key Performance Indicators (KPIs): Increase in online sales revenue. Improvement in website traffic and conversion rates. Franchisee satisfaction and compliance with digital standards. Effectiveness of digital marketing campaigns (ROI, engagement metrics). 🕒 Work Conditions: Full-time position with standard working hours; may require flexibility during peak periods or special campaigns. Occasional travel to franchise locations for training and coordination. Work is performed in an office environment with regular use of computers and digital tools. 📩 Application Process: Interested candidates are encouraged to submit their resume, cover letter, and any relevant certifications to hr.mgr@royaloakindia.com or call 7349791088