E-Commerce Executive

Job Title:

E-Commerce Digital Marketing Expert (Product Selling Specialist)

Location: Faridabad, Haryana

About the role:

We are looking for a strategic, data-driven, and result-oriented E-commerce Digital Marketing Expert who specializes in product-based digital sales.

The ideal candidate should have deep expertise in performance marketing, product positioning, conversion funnel optimization, and online sales scaling across multiple digital platforms.

This role is focused on driving measurable sales growth, not just traffic—making it ideal for someone who lives and breathes ROI.

Key Responsibilities:

1. Product Marketing & Sales Growth

• Develop and implement end-to-end marketing strategies to sell physical or digital products online.
• Create compelling product positioning, pricing, and promotional strategies for D2C and marketplace platforms.
• Manage the full funnel—from awareness to purchase—optimizing for conversions and repeat sales.
• Coordinate with product, design, and operations teams to ensure seamless customer journeys.

2. Performance Marketing

• Plan, execute, and scale paid campaigns on Meta (Facebook/Instagram), Google Ads, YouTube, and other ad platforms.
• Optimize ad creatives, audience targeting, and budgets to achieve high ROAS (Return on Ad Spend).
• Utilize Pixel, GA4, and UTM tracking to monitor and improve performance.
• Constantly test and refine messaging, creatives, and offers to maximize product sales.

3. Conversion Optimization & Analytics

• Manage and improve conversion rates across landing pages, product pages, and checkout funnels.
• Analyze campaign metrics, web traffic, and user behavior to guide marketing strategy.
• Conduct A/B testing for creatives, CTAs, and sales pages.
• Use data-driven insights to make rapid growth decisions.

4. SEO, Content & Retargeting

• Oversee SEO strategy to enhance organic visibility of products.
• Collaborate with the content team to produce sales-driven content (product videos, ad creatives, blogs, etc.).
• Set up retargeting and remarketing campaigns to recover abandoned carts and increase repeat purchases.

5. Influencer & Affiliate Sales

• Identify and onboard influencers and affiliate marketers to boost product credibility and reach.
• Manage performance-based influencer programs and affiliate tracking systems.

6. Marketplace Strategy (if applicable)

• Manage and optimize sales on Amazon, Flipkart, Meesho, or other e-commerce platforms.
• Enhance product listings, titles, keywords, and ad placements to increase visibility and conversions.

Required skills and Expertise:

• Proven success in driving product sales through paid and organic digital channels.
• Strong command over Meta Ads Manager, Google Ads, Analytics, and Conversion Tracking tools.
• Hands-on experience with Shopify, WooCommerce, or similar e-commerce CMS.
• Expertise in copywriting for product ads, landing pages, and sales funnels.
• Understanding of AOV, LTV, CPA, and CAC metrics for profitability analysis.

Preferred Experience:

• 3–6 years of experience in e-commerce performance marketing or D2C brand growth.
• Experience with B2C product brands, especially in fashion, lifestyle, tech gadgets, wellness, or consumer goods.
• Prior track record of scaling a brand from launch to consistent revenue growth.
• Familiarity with email automation, WhatsApp marketing, and CRM integration.

Soft Skills:

• Highly analytical with creative instincts.
• Strong communication and collaboration skills.
• Entrepreneurial mindset—focused on ROI and business outcomes.
• Agile and adaptable in fast-changing market environments.

Compensation:

• Competitive salary + Performance-based incentives.

Summary:

This role is not just about running ads—it’s about owning product growth, mastering online selling psychology, and building a profitable digital sales engine.

Job Type: Full-time

Pay: ₹50,000.00 - ₹80,000.00 per month

Work Location: In person