Director of Performance Marketing

We are hiring a Director of Performance Marketing to own the entire demand generation engine. This person will build and lead the marketing function, drive profitable customer acquisition for the US solar business, and turn marketing into a predictable revenue engine.

You will be responsible for strategy, execution and team building across paid media, content, creative, website, tracking, analytics and funnel optimization. You will work directly with the founder and sales leadership in the US.

KEY RESPONSIBILITIES

• Own the marketing and growth strategy, including channel mix, budget allocation, performance targets and roadmap for lead and booking generation.
  
• Build and manage a high performing team across media buying, content, creative, marketing operations and analytics.
  
• Drive performance marketing on platforms such as Meta, Google and other channels to generate qualified solar leads at or below target cost per lead and cost per sale.
  
• Design, test and optimize full funnels from ad to booked appointment including landing pages, forms, routing, nurture and remarketing.
  
• Set up and manage tracking, attribution and reporting across CRM, ad platforms and analytics tools so that every unit of spend is measured.
  
• Partner closely with sales and operations leadership to define what a good lead is, improve lead quality and iterate quickly based on sales feedback and close rates.
  
• Own the company’s brand presence, including website, social channels, creative direction and online reputation management.
  
• Evaluate, onboard and manage external agencies, freelancers and vendors where needed while keeping core strategy and knowledge in house.
  
• Build clear playbooks, SOPs and dashboards for campaigns, launches and ongoing initiatives so that marketing is scalable and repeatable.

Requirements

• 10+ years of experience in performance driven digital marketing or growth roles, with at least three years in a leadership or owner role.
  
• Proven track record of running profitable paid campaigns at meaningful monthly budgets, ideally for US or other English speaking consumers.
  
• Strong analytical skills and comfort with numbers, funnels, cohorts and unit economics. You can explain cost per lead, cost per sale and payback clearly.
  
• Hands on experience with Meta and Google Ads, landing page builders, analytics tools and CRMs.
  
• Experience building and managing a small marketing team including hiring, coaching, setting KPIs and holding people accountable.
  
• Excellent written and spoken English and the ability to work closely with US based leadership on strategy, messaging and offers.
  
• Strong bias for testing and execution. You ship campaigns and experiments and are comfortable being accountable for hard numbers.