Job Description

Strategic Leadership: Develop and implement an integrated marketing strategy aligned with business objectives and growth targets. Oversee brand, product marketing, demand generation, digital marketing, content, PR, and events, ensuring a cohesive and innovative approach. Team Management Development: Recruit, mentor, and lead a high-performing marketing team. Establish KPIs, measure performance, and foster a culture of continuous improvement, innovation, and accountability. Brand Positioning: Refine DoubleTick.io s market positioning, messaging, and brand identity to differentiate the company in a dynamic, competitive landscape. Champion brand consistency and storytelling excellence across all customer touchpoints. Demand Generation Growth: Drive pipeline development through integrated marketing campaigns content marketing, SEO/SEM, social media, email marketing, webinars, and partnerships. Optimize marketing spend for maximum ROI and measurable revenue impact. Product Marketing Go-to-Market (GTM): Collaborate closely with Product and Sales teams to create compelling product narratives, pricing strategies, and GTM plans. Orchestrate product launches, ensuring market readiness and strong audience resonance. Data-Driven Decision Making: Establish and maintain robust analytics frameworks to track key marketing metrics. Regularly analyze data to inform strategic decisions and refine marketing tactics, focusing on improving conversion, engagement, and retention. Cross-Functional Collaboration: Partner with executive leadership to provide strategic insights, forecasts, and updates on marketing performance. Work cross-functionally with Product, Sales, and Customer Success to ensure alignment and support broader business goals. Qualifications Experience 8+ years of progressive marketing experience, including at least 3 years in a leadership role within a SaaS environment. MBA from a top-tier business school; a BTech or engineering background is strongly preferred. Proven track record of building and scaling marketing teams, implementing processes, and delivering measurable results. Deep expertise in integrated marketing, brand strategy, digital marketing, and product marketing. Highly analytical, with the ability to translate data insights into actionable strategies. Exceptional communication, leadership, and stakeholder management skills. A growth mindset and adaptability, with a passion for exploring new marketing channels, technologies, and strategies.