Director Clinic Network

This is a strategic marketing and business leadership role not a hospital administration position — and requires a professional with a proven track record of driving profitability and client growth in healthcare service settings.

KEY RESPONSIBILITIES

Business Development, Leadership and Management oversight (30%)

• Lead strategic planning for establishing and growing womens health clinics across identified locations in line with FRHS India’s vision and strategy.
• Conduct market assessments and feasibility studies to define service mix, site selection, and pricing models for new and existing clinics.
• Contribute to organizational and clinic network strategic planning for long-term growth and sustainability.
• Develop and execute go-to-market and business development strategies to expand and retain the client base.
• Build partnerships with gynaecologists, diagnostic centres, chemists, corporates, and community health workers to strengthen referrals and outreach.
• Ensure clinic policies, systems, and SOPs are current and effectively implemented.
• Achieve financial, service delivery, and quality KPIs as per organizational standards.
• Provide leadership to ensure high team morale, accountability, and productivity through on-the-job coaching, field visits, and structured performance reviews.
• Oversee procurement and supply chain of medical and non-medical items, ensuring timely distribution and stock control.
• Implement performance improvement and growth initiatives such as referral and incentive schemes, service diversification, pricing models, client-centric care, extended hours, and optimized staffing.

Marketing, Monitoring and Decision-Making (20%)

• Lead development and execution of marketing, brand positioning, promotion, and client mobilization strategies to boost clinic productivity, service uptake, and revenue.
• Design targeted marketing campaigns (digital, print, and community-based) to position FRHS India’s clinics as trusted women’s health providers.
• Ensure alignment with MSI global branding and FRHS India’s strategies on infrastructure, ambience, pricing, and overall brand positioning.
• Strengthen partnerships with local government and non-governmental bodies to enhance FRHS India’s visibility and outreach.
• Analyze client trends, market dynamics, and competitor activity to identify opportunities, manage risks, and guide business decisions.
• Oversee development of promotional and communication materials aligned with FRHS India’s brand values and client experience standards.
• Prepare periodic performance and progress reports for the CEO, highlighting key marketing and business insights.

Profitability and Performance Management (10%)

• Develop business plans, revenue models, and performance metrics for each clinic.
• Monitor and drive financial performance, ensuring that both new and existing clinic meet profitability goals.
• Identify opportunities for cross-selling and service diversification to maximize revenue potential.

Operational Oversight (Start-up Phase) (20%)

• Oversee new clinic setup, including staffing, vendor engagement, licensing, infrastructure, and operational systems.
• Coordinate with internal teams to ensure timely service readiness and seamless transition to steady-state operations.
• Conduct trainings and exposure visits to build clinic managers’ and staff capacity in communication, cross-selling, client handling, and client-centric care.
• Establish an effective framework for regular performance reporting, tracking, and business analysis.
• Prepare business cases for new clinic openings or relocation of existing sites.

Quality Assurance and client centric care (10%)

• Ensure client feedback collection, analyses and action plan in place.
• Closely follow up with support functions to ensure clinic management team are receiving timely support on supplies, human resource and facility maintenance, IT and procurement related matters.
• Makes periodic market analyses, customer feedback assessment and report sharing for decision making.
• Ensure clinic staff are trained and adhering to FRHS India policies like safeguarding, AFB, code of conduct and duty of care statement signed by all staff.
• Ensure quality protocols, incident management, periodic internal and external quality assessment exercises, competency assessment of service providers and trainings are properly implemented.

Team Management and Development (10%)

• Build a performance-driven, client-focused culture across the clinic network.
• Collaborate with clinical and communication teams to ensure service quality and brand consistency.
• Foster teamwork, knowledge sharing, and staff engagement within the department.
• Implement capacity development plans, set KPIs, and conduct periodic performance reviews per policy.
• Lead mentoring and capacity-building initiatives to support professional growth of team members and clinic managers.
• Coach direct reports and promote cross-learning across teams.
• Perform other duties as assigned by the line manager.

QUALIFICATION AND EXPERIENCE

• Education: Master’s degree in Public Health (MPH), Business Administration (MBA), Healthcare or Hospital Management, Marketing, or a related field.
• Experience: Minimum 10-15 years of progressive experience in marketing or business development for hospitals, clinics, or healthcare service chains.
• This position will require travel up to 35–40% of the time.
• Proven experience in setting up clinics/hospital or scaling healthcare service centres will be highly valued.
• Familiarity with health sector, reproductive health or women’s health sector is desirable.
• Strong understanding of healthcare consumer behaviour, competitive market dynamics, and service marketing.
• Demonstrated ability to develop and execute marketing and business strategies that drive profitability.
• Track record in achieving financial and non-financial targets in business management.
• Excellent leadership, negotiation, and stakeholder management skills.

SKILLS AND COMPETENCIES

• Strategic and analytical thinker with strong execution skills and a track record of delivering results.
• Entrepreneurial mindset focused on sustainability, cost-effectiveness, and long-term impact.
• Strong financial acumen with advanced skills in analysis, forecasting, and business interpretation.
• Deep commitment to quality and client-centered service, ensuring customer satisfaction remains central to operations.
• Excellent communication, networking, and relationship-building abilities across diverse stakeholders.
• Proven success in managing profitable commercial ventures, preferably in healthcare services.
• Pro-choice and aligned with organizational values on reproductive rights.
• Bold and decisive, able to take calculated risks and lead new initiatives.
• Effective in fast-paced, mission-driven environments; capable of performing under pressure and meeting tight deadlines.
• Strong computer proficiency, including:
• Data analysis, forecasting, and business interpretation
• Presentation and documentation (concept notes, SOPs, best practices, success stories)