Job Description

Be an individual contributor with a strategic mindset - be willing to do hands-on work while planning most effective digital interventions for business growth and customer experience Convert business goals and customer insights into omni-channel marketing plans, in collaboration with business, commercial excellence, content and strategic planning team members Be responsible for creating and tailoring compelling content for digital effectiveness, in collaboration with the content and communications team Be the cluster representative in the global digital marketing community - be the voice of region and collaborate with central teams to drive common goals Collaborate with marketing colleagues and through continuous testing and iteration, share growth hacks, digital marketing guidelines and best practices across the organization Design, plan, own and execute digital marketing activities across relevant digital channels based on marketing priorities Be the champion for sales and marketing automation in the cluster and drive adoption Consistently explore new or emerging MarTech trends, and platforms and proactively provide recommendations to management and stakeholders Provide thought leadership and drive full funnel digital marketing activities across the customer journey touchpoints - evaluate conversion points and optimize user funnels Measure and report performance of all digital activities, evaluate against KPIs, and optimize approach where needed Utilize strong analytical ability to identify trends and insights to optimize digital spends and performance Partner with local stakeholders to identify online sales target audience, product availability and user experience Drive online sales activity with other key local stakeholder and ensure alignment with global strategy Drive digitalization for channel partners Who you are: A self-starter and do-er driven by a willingness to create value for the team and the organization You have sharp business focus and ability to deliver impact through digital marketing efforts You have strong and clear communication and presentation skills with the maturity to communicate to a matrixed, cross-cultural, cross-functional team set-up You are a strong team player and enjoy collaborating and taking others along Are creative in coming up with new ideas and new ways of doing things You are resourceful in getting things done, often within the constraints of limited resources and budgets You able to connect-the-dots and show cross functional thinking, incorporating a customer-first approach in how you design and execute digital marketing campaigns You are able to take complex data and focus on the most important aspects to solve problems and move forward You act with confidence and clarity You are able to quickly build fruitful networks inside and outside the organization You challenge self and others to reach higher levels of performance in ways that triggers personal growth. Workplace & Reporting The position is located at India Customer Center at Dapodi, Pimpri Chinchwad. The position reports to Head of Marketing, India Cluster Experience/knowledge Engineering Graduate + MBA with minimum 5 to 10 years experience in B2B digital marketing Experience with digital analytics, SEO/SEM, social media marketing, email marketing, content marketing, performance marketing, nurture campaigns, re-targeting, webinars, web optimization etc. Experience of working with CRM to understand marketing and sales funnel and design targeted digital campaigns Knowledge of Google Analytics, Adobe Analytics, Epi and Marketo, Sprinklr, design tools Why should you apply We offer you an interesting and challenging position in an open and friendly environment where we help each other to develop and create value for our customers. Exciting place to build a global network with different nationalities to mingle and to learn. Your work will have a true impact on Alfa Laval s future success, you will be learning new things every day. 140 years old Swedish multinational company with stable growth and expansion Sustainability and contributing back to the people and planet are motives behind everything we do Dynamic marketing team and a great mix of colleagues. Internal mobility