Digital Media Strategist || Advertising Agency

Job Description

Responsibility: Develop and implement comprehensive digital/ social media strategies to achieve client goals and maximize ROI. Create and curate engaging content for various social media platforms such as Instagram, Twitter, LinkedIn, Facebook and YouTube. Collaborate with clients to understand their business objectives and translate them into digital media strategies and tactics and prepare calendars and scheduling. Monitor and analyze social media trends, insights, and best practices for continuous improvement. Organized and autonomous; you'll be responsible for motivating the team to do great work, whilst anticipating any areas that may hinder the success of the campaign Whilst you will work with a Project Manager to support with budgets and timings, you will have an excellent understanding of processes and what it takes to deliver social campaigns on budget and on time. Proactively identify opportunities to expand client social media programs and present new ideas to drive business growth Engage with followers, respond to queries in a timely manner, and monitor customer reviews. Lead and mentor a team of digital media specialists, providing guidance and support in campaign planning, execution, and optimization. Serve as the social media guru, educating and empowering our clients to harness the power of these channels Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.