Job Description

Develop and implement a winning digital marketing strategy to strengthen brand presence across channels including social media, business networking sites, websites, and emerging platforms. Create and maintain a digital content calendar, ensuring timely execution of campaigns. Content Development & Optimization: Ideate and develop compelling digital content, across reels, social media, podcasts, videos, webinars, blogs, case studies, newsletters, and websites while maintaining brand consistency. Script, refine, and optimize digital content to engage social media audiences. Utilize data-driven insights and listening tools to analyze performance, enhancing reach, engagement, and effectiveness. Website & SEO Management: Manage website upgrades, usability enhancements, and SEO optimization to drive traffic growth and improve user experience through strategic digital initiatives. Utilize analytics tools like Google Analytics, and SEMrush to monitor performance and implement data-driven improvements. Paid Advertising, Performance Tracking & Analytics: Plan, execute, and optimize SEM, SEO, content marketing, and paid advertising campaigns across Google Ads, Meta Ads, and programmatic platforms. Ensure performance tracking, ROI optimization and effective attribution modelling. Social Media & Community Engagement: Develop and implement a monthly social media calendar across Instagram, Facebook, LinkedIn, YouTube, Pinterest, and Telegram. Execute engagement strategies to enhance audience interaction and brand affinity. Monitor key social media KPIs, including impressions, reach, and engagement. Innovation & Emerging Trends: Spearhead new initiatives, including AI integration, chatbot development, and e-commerce strategies. Email Marketing, SMS, WhatsApp Marketing & Newsletters: Design and execute targeted email and SMS /WhatsApp campaigns for customer engagement and retention. Develop newsletters. Influencer & Affiliate Marketing: Collaborate with agricultural influencers, farmers, industry experts, and other brands to enhance brand credibility & engagement. E-Commerce & Digital Sales Support: Assist in digital lead conversion, online product visibility, and dealer/customer engagement. Stakeholder Management: Manage agency/vendor relationships, influencers, including evaluation, onboarding, and operational coordination. Collaborate with internal teams to create impactful digital content. Address stakeholder expectations while handling escalations effectively. Key Qualifications 3-8 years of experience in digital marketing, social media, or brand marketing. Preferably from a B2C consumer tech or e-commerce background. Hands-on expertise in storytelling, content marketing, paid marketing, and influencer collaborations. Proficient in Google Ads, Meta Ads, SEM, SEO, and programmatic advertising. Deep understanding of social media trends, platform algorithms, and audience behaviour. Ability to evaluate creative ideas with a keen eye for detail and audience relevance. Strong analytical skills to interpret data and translate insights into strategy. Proven track record of innovation and out-of-the-box thinking. Highly organized and adaptable, capable of creating & delivering quality content in fast-paced environments. Self-motivated and able to work independently with minimal supervision. Strong stakeholder management skills to coordinate with agencies and internal teams. Excellent negotiation skills for managing influencer partnerships within budget constraints. Candidates will be required to complete an assignment before progressing to the final stage. Knowledge & ability to communicate in HINDI is a must.