Digital Marketing Specialist

Qualifications

Education:

• Bachelor's degree in Marketing, Communications, or a related field.
• Professional certifications such as Digital Marketing Fundamentals and Digital Brand Management are a plus.
  

Experience

• Proven work experience as a Digital Media Specialist or Digital Marketing Manager.
• Hands-on experience with digital marketing software and tools.
• Portfolio showcasing previous projects is preferred.
  

Description

Roles & Responsibilities

• Develop and execute digital media strategies aligned with the company's vision.
• Create compelling digital content, including websites, blogs, articles, and animated explainer videos.
• Establish and amplify our online presence, building brand awareness.
• Conduct regular social media and SEO audits, ensuring best practices are implemented.
• Drive SEO efforts through keyword research and other optimization techniques.
• Forge a unique online brand identity.
• Conceptualize visual elements for promotional campaigns.
• Oversee Google Ads marketing campaigns and collaborate with the graphics team for engaging display ads.
• Disseminate the company's message across social media and online platforms.
• Drive online sales growth through effective marketing initiatives.
• Enhance customer engagement using diverse strategies.
• Monitor ROI and KPIs to gauge performance.
  

Skillset

• Proven experience in Digital Media or Digital Marketing roles.
• Familiarity with Digital Marketing Fundamentals and Digital Brand Management certifications.
• Proficiency in digital marketing software and tools.
• Basic HTML and web publishing knowledge.
• Content creation and management skills.
• Strong leadership and time management abilities.
• Exceptional written and verbal communication.
• Outstanding analytical skills.
• Meticulous attention to detail.
• Proficiency in multitasking.
  

What's On Offer

• Competitive CTC (Negotiable).
• Collaborate with a young, passionate team and make a significant impact.
• Directly report to the company's founder.
• Take on a high-ownership role in a fast-paced environment.
• Enjoy a great organizational culture, free from hierarchy and politics.