Digital Marketing Specialist

Company Description

Spectrum Advertising, a leading agency based in Nagpur, specializes in newspaper advertising and integrated communication solutions across Central India. Our 360-degree approach to brand communication encompasses creative strategies, high-quality production, public relations, event management, and outdoor advertising. Guided by our Director’s belief in simplicity, we transform information into impactful narratives to deliver meaningful results for our clients.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Nagpur. The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the services and products of Spectrum Advertising. Key day-to-day tasks include managing social media marketing efforts, conducting web analytics, optimizing online marketing strategies, and effectively communicating with team members and clients to ensure the success of marketing initiatives.

Qualifications

• Proficiency in Social Media Marketing and Digital Marketing skills.
• Experience in Web Analytics and Online Marketing strategies.
• Strong Communication skills for effective collaboration and client interaction.
• Ability to analyze market trends and identify target audiences.
• Relevant experience in advertising or marketing is a plus.
• Bachelor's degree in Marketing, Business, Communications, or a related field.