Digital Marketing Specialist

Job Description

Position: Digital Marketing Specialist Location: HYDERABAD, KPHB 5TH Phase Experience: 3+ Years Work type: Fulltime (W2) only Shift Timings: 8:00 PM to 6:00 AM IST ( Night Shift) Job Summary We are hiring an experienced Digital Marketing Specialist to develop and execute comprehensive digital marketing strategies to drive business growth. Roles & Responsibilities Develop and execute multi-channel digital marketing campaigns to drive brand awareness, lead generation, and conversion Manage and optimize website content, user experience, and conversion rate optimization (CRO) Create and distribute high-quality, engaging content across social media platforms, email, and blog Develop and manage email marketing campaigns to nurture leads and drive conversions Analyze and report on digital marketing metrics, including website analytics, social media engagement, and email marketing performance Collaborate with cross-functional teams, including sales, product, and creative to align digital marketing strategies with business objectives Stay up-to-date with the latest digital marketing trends, technologies, and best practices Required Qualifications 3+ years of experience in digital marketing Strong proficiency in digital marketing tools, including Google Analytics, Google Ads, Facebook Ads, and email marketing platforms Experience with content management systems (CMS) and website optimization Strong understanding of digital marketing metrics and analytics Excellent communication and project management skills Bachelor's/Master's degree in Marketing, Communications, or a related field Nice to Have Experience with marketing automation platforms and CRM systems Familiarity with SEO principles and keyword research tools Experience with video production and editing software Knowledge of HTML, CSS, and JavaScript Certification in Google Analytics, Google Ads, or HubSpot Educational Qualification Bachelor's/Master's degree in Marketing, Communications, or a related field. We offer a professional work environment and give every opportunity to grow in the information technology world. Note Candidates must attend phone/video call/in-person interviews, and after the selection of the candidate, they should go through all background checks on education and experience. Please email your resume to : careers@petadata.co After carefully reviewing your experience and skills, one of our HR team members will contact you about the next steps. Show more Show less