Digital Marketing Specialist - Paid Ads & Social Media Management

Job Description

About Webindia Master Webindia Master is a leading digital marketing and web development company delivering strategic online solutions to businesses globally. Our passion lies in leveraging cutting-edge marketing tools and platforms to help our clients grow digitally. We’re expanding and looking for a results-driven Digital Marketing Specialist to join our energetic and growth-focused team. Job Summary We are seeking a highly skilled and creative Digital Marketing Specialist who excels in planning, creating, and managing paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn . You will also be responsible for managing and growing our clients’ social media channels, increasing post reach, engagement, and follower count through proven strategies. Key Responsibilities Paid Ads Management Create, monitor, and optimize ad campaigns on: Meta (Facebook & Instagram) Ads Google Ads (Search, Display, YouTube, and Performance Max) LinkedIn Ads Analyze performance metrics and adjust campaigns to meet KPIs (CTR, CPC, ROI, etc.) Conduct A/B testing on creatives, audience targeting, and ad placements Prepare detailed reports and performance insights for clients Social Media Management Manage and grow client social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.) Develop monthly content calendars in coordination with design/content teams Post engaging content, respond to comments/messages, and maintain brand voice Increase page reach, follower count, and post engagement using organic and paid methods Monitor trends, competitors, and new platform features to improve strategies Client Communication & Reporting Coordinate regularly with clients to understand goals, share insights, and suggest improvements Provide monthly and ad-hoc performance reports using tools like Google Analytics, Meta Business Suite, etc. Requirements 2-4 years of proven experience in digital marketing and paid ads management Strong portfolio with demonstrated success in growing social media presence and ad performance In-depth knowledge of Meta Business Manager, Google Ads Manager, LinkedIn Campaign Manager Excellent understanding of social media algorithms and digital marketing KPIs Familiarity with tools like Canva, Hootsuite/Buffer, Google Analytics, and SEMrush is a plus Strong communication skills (written and verbal) Ability to multitask, meet deadlines, and work independently or with a team Preferred Qualifications Google Ads & Meta Blueprint Certifications Experience working with international clients Basic knowledge of SEO What We Offer A collaborative, creative, and growth-oriented environment Competitive salary package Performance-based bonuses Work with diverse industries and exciting brands Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹50,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Work Location: In person