Digital Marketing Specialist

As a Digital Marketing Specialist at OhhPro, your role will involve developing, implementing, and managing online marketing campaigns to promote the company's products and services through digital channels, driving brand awareness, generating leads, and enhancing customer engagement. You are expected to be creative, analytical, and well-versed with the latest digital marketing trends and tools. Key Responsibilities: - Develop and execute digital marketing strategies across platforms including SEO, SEM, social media, Email, and Paid Ads. - Manage social media channels to drive engagement and increase followers. - Conduct keyword research, optimize website content, and improve search rankings (SEO). - Plan and execute paid campaigns effectively. - Create, manage, and distribute engaging content such as blogs, infographics, videos, and newsletters. - Monitor and analyze campaign performance using tools like Google Analytics, SEMrush, or HubSpot. - Collaborate with design, content, and sales teams to ensure brand consistency. - Stay updated with digital marketing trends, competitor strategies, and industry best practices. - Generate reports and provide insights for the continuous improvement of campaigns. Required Skills & Qualifications: - Bachelors degree in Marketing, Business, or related field. - Proven experience in digital marketing, SEO, PPC, and social media management. - Hands-on knowledge of tools like Google Analytics, Google Ads, Facebook Business Manager, HubSpot, Canva, Mailchimp, etc. - Strong understanding of online marketing concepts, strategies, and best practices. - Excellent communication, analytical, and creative skills. - Ability to manage multiple campaigns and meet deadlines. Preferred Skills: - Knowledge of graphic design tools such as Canva or Photoshop. - Experience in marketing automation tools and CRM systems. - Basic knowledge of HTML/CSS for website updates. In addition to the above, OhhPro provides benefits including health insurance, internet reimbursement, paid sick time, paid time off, and Provident Fund. Please note that the work location for this role is in person at Bhubaneswar, Odisha.,