Posted:1 hour ago|
Platform:
On-site
Full Time
Key Responsibilities
Lead Generation & Campaign Management
Plan, execute, and optimize digital lead generation campaigns for international markets.
Manage PPC campaigns across Google Ads, LinkedIn Ads, and Meta Ads
Build landing pages and optimise them for conversions
Create targeted campaigns for BPO offerings such as inbound/outbound support, tech support, sales outsourcing, virtual assistants, etc.
SEO & Website Management
Perform SEO activities: keyword research, on-page SEO, technical SEO coordination, link building.Improve search rankings for keywords related to BPO servicesCoordinate website updates, blogs, case studies, and service pages
Social Media & Content
Manage social media pages (LinkedIn, Facebook, Instagram, YouTube)Create engaging content around BPO solutions, customer service, outsourcing trends, success stories, etc.Plan monthly content calendars and work closely with design & content teams
Email Marketing & Automation
Create and execute drip email campaigns for international prospectsManage email tools (Mailchimp/HubSpot/Zoho Campaigns)Build and maintain lead nurturing workflows
Analytics & Reporting
Track digital KPIs: CTR, CPC, CPL, website performance, lead qualityManage Google Analytics, Search Console, and LinkedIn InsightsPrepare weekly/monthly marketing performance reports for management
Collaboration
Work closely with the Sales and Business Development team to improve lead qualityAlign marketing campaigns with outbound calling/BD activitiesParticipate in brainstorming for new campaigns, case studies, and creative ideas
Navigant Digital Private Limited
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