Digital Marketing Specialist

Job Description

Key Roles and Responsibilities: 1. Strategic Digital Marketing Planning · Design and implement comprehensive digital marketing strategies tailored to the healthcare sector. · Align marketing objectives with patient acquisition, service promotion, and reputation management. · Allocate and optimize marketing budgets for ROI across digital channels. 2. Content and Media Campaign Development Plan, script, and oversee production of: · Doctor video testimonials: Highlight clinical excellence and trust. · Patient/hospital service testimonials: Promote service quality and patient satisfaction. · Short-form video bites for social media: Health tips, doctor interviews, surgical procedures (within privacy laws). · Podcast episodes featuring hospital doctors: Promote expertise and reach targeted health-conscious audiences. 3. Social Media and Video Marketing · Strategize, schedule, and post branded content across Facebook, Instagram, LinkedIn, YouTube, and Twitter. · Promote video content (testimonials, podcast snippets, short reels) for patient engagement and service visibility. · Utilize YouTube SEO and shorts to improve discoverability. 4. Website and SEO Management · Manage hospital website content, ensuring accurate service listings and rich media integration (video, audio). · Execute SEO best practices to increase organic visibility of doctors’ profiles, services, and content. 5. Paid Advertising and Lead Generation · Run targeted campaigns on Google Ads, Meta Ads, and YouTube Ads for: · Specific hospital services (e.g., cardiac check-ups, maternity care). · Event promotions (health camps, webinars, live podcasts). · Generate and track qualified patient leads using CRM tools. 6. Podcast Management and Promotion · Develop podcast strategy: Topic selection, doctor scheduling, recording, and editing. · Distribute podcasts on Spotify, Apple Podcasts, YouTube, and hospital platforms. · Promote episodes using teasers, audiograms, and email campaigns. 7. Reputation and Brand Management · Monitor online reviews and patient feedback across platforms (Google, Practo, Facebook, etc). · Proactively manage the hospital’s brand voice and visual identity across digital platforms. · Collaborate with doctors and patients for genuine testimonial content that aligns with branding goals. 8. Email Marketing and CRM Integration · Send regular newsletters and promotional emails featuring new podcast episodes, video content, and service highlights. · Segment and nurture patient databases based on interests and services used. 9. Analytics and Reporting · Track KPIs across digital campaigns: traffic, leads, engagement, video views, and conversions. · Use insights to optimize campaigns and content formats (e.g., which doctor testimonials drive more appointments). 10. Team Collaboration and Branding Compliance · Coordinate with: · Doctors and clinical departments for participation in media content. · Legal and compliance teams to ensure privacy (HIPAA/MCI) in patient or testimonial content. · Creative and production teams for content creation and branding alignment. Education: 1. Bachelor’s Degree (Minimum). Master Degree (Preferred) Marketing, Communications, Business Administration , or a related field. Alternatively, degrees in Healthcare Administration , Public Health , or Health Communication with relevant marketing coursework. Certifications in digital marketing or healthcare marketing. Skills: 1. Digital Marketing Skills SEO (Search Engine Optimization): Optimize hospital website content to improve organic search rankings. SEM (Search Engine Marketing): Managing paid ad campaigns (Google Ads, Bing Ads). Social Media Marketing: Creating and managing campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, and healthcare-focused communities. Content Marketing: Developing blogs, newsletters, patient education materials, videos, and other content tailored for patients and healthcare providers. Email Marketing: Designing and executing email campaigns for patient engagement, appointment reminders, and community outreach. Analytics & Reporting: Using tools like Google Analytics, social media insights, and CRM software to track and analyze campaign performance. Marketing Automation: Familiarity with CRM and marketing automation platforms like HubSpot, Salesforce. 2. Branding and Communication Skills Brand Management: Maintaining consistent hospital brand voice and messaging across all channels. Reputation Management: Monitoring and responding to patient reviews, online ratings, and public feedback. Crisis Communication: Skills in managing communication during healthcare emergencies or public health crises. Storytelling: Ability to craft compelling patient stories and hospital success narratives. Graphic Design Basics: Knowledge of design tools (e.g., Canva, Adobe Creative Suite) to create visual content. 3. Healthcare Industry Knowledge Understanding of healthcare regulations (HIPAA compliance for marketing materials). Familiarity with patient privacy laws and ethical considerations. Awareness of medical terminology and healthcare services offered by the hospital. Experience working with medical staff and understanding patient journey. 4. Soft Skills Project Management: Ability to coordinate multiple campaigns and collaborate with cross-functional teams. Analytical Thinking: Data-driven decision making. Creativity: Innovative approach to engage different patient demographics. Adaptability: Keeping up with fast-changing digital marketing trends and healthcare environment. Communication Skills : Strong interpersonal, presentation, and negotiation skills to engage with Internal & External clients effectively along with a strong leadership, communication, and decision-making skills. Candidates / Aspirants ready to relocate to Mysore on their own can also apply. Aspirants are requested to E-mail resume in MS word format only along with photograph and with details on current fixed salary + incentives if any and expected salary. Please super scribe as " Application for the post of Digital Marketing Specialist at Manipal Hospital - Mysore " in Subject column when writing / sending / forwarding E-mail. Work Location - Mysore - Karnataka - India. Note* You can also text WhatsApp message to 9886300305 if we do not respond to your call or email. Job Type: Full-time Pay: ₹35,000.00 - ₹45,000.00 per month Benefits: Cell phone reimbursement Health insurance Leave encashment Life insurance Paid sick time Paid time off Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Work Location: In person