Job Description

Role & responsibilities Develop and execute a data-driven marketing strategy to drive brand awareness, lead generation, and revenue growth. Oversee digital marketing, content strategy, social media, email campaigns, SEO, and paid advertising. Collaborate with sales and product teams to create compelling messaging and go-to-market strategies. Establish and manage performance metrics to measure and optimize marketing effectiveness. Drive thought leadership initiatives, including webinars and industry events. Manage PR and communications to strengthen brand credibility in the market. Leverage marketing automation tools and CRM platforms to improve marketing efficiency. Stay updated with industry trends, competitor activities, and emerging marketing technologies. Preferred candidate profile 7+ years of experience in B2B marketing, preferably in the IT, SaaS, or data analytics space. Proven track record of developing and executing successful marketing strategies. Expertise in digital marketing, content marketing, SEO and demand generation. Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce, Zoho).