Digital Marketing Specialist

We are looking for a data-driven Digital Marketer to fuel the customer acquisition and retention engine for our D2C division. You will own the "Performance Engine" of the business, managing paid traffic (Meta/Google) and customer retention (Email/WhatsApp). This role is ideal for a number-cruncher who understands that marketing is about profit, not just impressions.

Key Responsibilities

1. Daily & Weekly Responsibilities

Manage and optimize Daily Ad Spend across Meta (Facebook/Instagram) and Google Ads to maximize ROAS (Return on Ad Spend).

execute A/B tests on creative assets (hooks, visuals) and audiences to lower Customer Acquisition Cost (CAC).

Schedule and send weekly broadcast campaigns via Email and WhatsApp (using tools like Klaviyo/Interakt).

Monitor website traffic quality and landing page conversion rates daily.

Report key metrics (Spend, Revenue, ROAS, CPA) to the Brand Manager in the daily standup.

Update the Weekly Growth Scorecard (Acquisition vs Retention metrics).

2. Monthly Deliverables

Prepare the Monthly Growth Report (Total CAC, LTV, Marketing Efficiency Ratio).

Plan the Paid Media & Retention Calendar aligned with the Brand Manager’s monthly sales theme.

Conduct a deep-dive analysis of "Best Performing Creatives" and brief the Content Lead on what to shoot for next month.

Audit and clean customer data lists (Email/SMS) to maintain high deliverability rates.

Analyze cohort retention data to see if customers are returning to buy a second time.

Provide budget forecasting for the next month based on current performance trends.

3. Cross-Department Collaboration

Work with Social Media Lead to request specific ad creatives (e.g., "I need a UGC video showing the drainage test").

Work with Brand Manager to get approval on ad copy, email subject lines, and campaign angles.

Work with Operations to ensure advertised products are in stock and ready to ship.

4. Marketing Operations & Process Building

Build and optimize automated retention flows (Welcome Series, Abandoned Cart, Post-Purchase Installation Guide).

Document "Naming Conventions" for ad campaigns to ensure clean data reporting.

Create SOPs for launching new campaigns so the process is repeatable and error-free.

5. Strategic Contributions

Provide insights for Funnel Optimization: Suggesting changes to the website/landing page to improve conversion rates.

Develop LTV (Lifetime Value) strategies: How to turn a one-time Turf buyer into a Plant buyer.

Benchmark our ad performance against industry standards for Home Improvement D2C.

Create management-ready presentations (Quarterly Growth Review) on channel performance.

Experiment with new acquisition channels (e.g., YouTube Shorts Ads, Influencer Whitelisting).

In a lean D2C startup, the Growth Marketer will be:

The Hunter – Obsessed with finding new customers at the lowest possible cost.

The Farmer – Obsessed with nurturing existing customers through Email/WhatsApp so they buy again.

The Scientist – Constantly testing new hypotheses (e.g., "Does 'Pet Safe' copy sell better than 'Easy Install' copy?").

The Data Translator – Turning complex spreadsheets into clear insights for the Brand Manager.

The Tech-Savvy Marketer – Comfortable with the technical side of marketing (Pixels, CSV uploads, CRM tagging).

Job Types: Full-time, Permanent

Pay: ₹12,500.00 - ₹20,500.00 per month

Benefits:

• Cell phone reimbursement
• Leave encashment
• Paid time off

Work Location: In person