Digital Marketing Specialist

Job Description

Job Description for PPC Executive Experience: 1-7 yrs Location: Mohali Salary: INR 15,000 - INR 80,000/month 5 Days Working We are looking for a PPC (Pay Per Click) Executive to manage and develop the company’s pay per click andsocial media advertising campaigns, ensuring that they meet performance and revenue targets in line with theoverall marketing plan and budget. Responsibilities:● To manage the company’s pay per click campaigns under the direction of the Marketing Manager. ● Undertake required analysis and A/b testing to identify relevant and strong keyword searches inorder to optimise campaign success. ● Experience in Shopping Ads is must. ● Creating targeted campaigns including writing required copy and testing landing pages. ● Working with relevant internal and external stakeholders to create copy and other creative content. ● Provide regular reports on performance metrics and market related insights. ● Analyse, monitor and report on ROI for all PPC campaigns to the Marketing Manager. ● Analyse, monitor and report on competitors PPC campaigns including key words being targeted. ● Manage and monitor spend to ensure it is in line with the assigned budget. ● Keep up to date with market and technology related developments. Requirements: ● Proven experience as a PPC Executive. ● Experience in data analysis and reporting. ● Current knowledge of Google Analytics and other digital marketing software and tools. ● Experience in Google ADs, Facebook AD’s, Bing ADs. ● Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred. ● Understanding of HTML and XML is a plus. ● Proficient in MS Office (particularly Excel). ● Excellent communication skills. ● Analytical thinking with strong math skills. ● Experience in Client Interaction. ● Experience in Proposal Making. ● Experience with LinkedIn ADs is a plus.