Job Description

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing our digital marketing efforts across various platforms. Your expertise in Google Ads, Facebook Ads, social media management, and SEO will be instrumental in driving traffic, engagement, and conversions for our brand. Key Responsibilities: Develop and implement comprehensive digital marketing strategies to achieve business objectives. Create, manage, and optimize Google Ads and Facebook Ads campaigns to maximize ROI. Monitor and analyze campaign performance, making data-driven decisions to improve results. Manage and grow social media presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Create engaging content for social media posts, ads, and other marketing materials. Conduct keyword research and utilize SEO best practices to enhance organic search visibility. Optimize website content, meta tags, and other on-page elements for SEO. Collaborate with the design and content teams to ensure cohesive and compelling campaigns. Stay up-to-date with industry trends and best practices in digital marketing and SEO Qualifications : Proven experience of at least 2 years as a Digital Marketing Specialist or similar role. Strong knowledge of Google Ads, Facebook Ads, social media platforms, and SEO. Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Insights, SEO tools). Excellent understanding of SEO principles and techniques. Creative thinking and problem-solving skills. Strong communication and interpersonal skills. Ability to work independently and as part of a team. Bachelors degree in Marketing, Business, or a related field (preferred).