Job Description

Digital Marketing Executive having good experience with SEO, Paid Campaign, social media, Analytics Skills Responsibilities: Develop and execute SEO, PPC, social media, display, inbound, and outbound campaigns Plan, launch, and optimize paid ad campaigns across Google Ads, Microsoft Ads, LinkedIn, Facebook, Twitter, and ABM platforms Define content, link-building, and distribution strategies to enhance visibility Conduct SEO audits, analyze performance, and implement best practices Translate web analytics data into actionable marketing strategies Create, test, and optimize ad creatives, audience targeting, and bidding strategies for paid campaigns Manage digital advertising budgets, bid adjustments, and performance tracking Collaborate with internal teams to align UX, design, and content with marketing goals Optimize B2B campaigns across Google, Bing, and Yahoo for niche industries Monitor and adjust paid campaign performance to maximize ROI and conversions Utilize tools like SEMrush, Search Console, Google Analytics, and Data Studio for insights Stay updated on SEO and paid media trends, conduct competitor research, and optimize campaigns A/B test landing pages, ad copies, and audience segments for continuous improvement Support paid media campaigns across Meta, TikTok, LinkedIn, and Google Ads to drive growth Prepare and present performance reports with strategic recommendations Must have Skills: 5+ years of experience in SEO, social media, and PPC advertising with a proven track record of success Strong understanding of PPC campaign management principles, including keyword research, targeting strategies, bidding strategies, and ad copywriting Experience with conversion tracking and attribution modeling Proficiency in using PPC campaign management platforms like Google Ads and/or Bing Ads, Meta Ads, TikTok Ads, and LinkedIn Ads Strong Google Analytics knowledge Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies Strong communication and collaboration skills A passion for digital marketing and a desire to stay ahead of the curve