Digital Marketing Specialist

Job Description

Job Summary:We are looking for a skilled Digital Marketing Specialist to enhance our digital presence and drive brand visibility across Indian and international markets. The ideal candidate should be experienced in email marketing, social media management, PPC campaigns, and CRM tools like HubSpot or Salesforce. Key Responsibilities:Plan, execute, and optimize email marketing campaigns for lead nurturing and brand awareness.Manage LinkedIn, Facebook, and Instagram pages to increase brand visibility and engagement.Run and optimize PPC campaigns on Google Ads & LinkedIn Ads (Meta Ads is a plus).Work with HubSpot/Salesforce CRM and marketing automation tools to streamline lead management.Monitor campaign performance and provide actionable insights for improvement.Collaborate with cross-functional teams to align marketing efforts with business goals.Stay updated on digital marketing trends and best practices to enhance brand reach. Requirements:Bachelor’s/Master’s degree in Marketing, Business, or a related field.4-8 years of experience in digital marketing with a strong focus on lead generation.Hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads.Expertise in email marketing and marketing automation tools.Strong analytical skills with the ability to interpret campaign data.Excellent communication and project management skills.