Digital Marketing Specialist

We are looking for a results-driven Digital Marketer with hands-on experience in e-commerce marketing and promoting online courses (preferably AI or tech-based). The ideal candidate should be skilled in running Meta (Facebook/Instagram) Ads and Google Ads, managing ad budgets, and driving sales through effective digital strategies.

Key Responsibilities:

Plan, create, and manage paid advertising campaigns on Meta Ads (Facebook/Instagram) and Google Ads.

Develop and execute e-commerce marketing strategies to increase product and course sales.

Manage end-to-end campaign setup, including audience targeting, ad creatives, tracking, and optimization.

Run lead generation and conversion campaigns for online AI courses.

Track and analyze campaign performance to improve ROI and reduce cost per acquisition.

Coordinate with the content and design teams to create engaging ad copies, creatives, and landing pages.

Stay updated on digital marketing trends, AI course market insights, and competitor activities.

Requirements:

1–3 years of experience in digital marketing, specifically in e-commerce and online course promotion.

Strong knowledge of Meta Ads Manager and Google Ads.

Experience with Shopify or similar e-commerce platforms is a plus.

Familiarity with analytics tools (Google Analytics, Meta Pixel, Tag Manager, etc.).

Strong understanding of sales funnels, retargeting, and conversion tracking.

Good communication and analytical skills.