Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Calicut
Job Type: Full-Time
Experience: 2–5 years
Department: Marketing

Roles and Responsibilities

Social Media Management

• Develop social media strategies for brand awareness and engagement.

• Schedule and manage posts across platforms (Instagram, Facebook, LinkedIn, Twitter, etc.).

• Engage with the community and respond to queries/comments.

Lead Generation and Conversion

• Design landing pages and conversion funnels.

• Nurture leads through targeted campaigns.

• Coordinate with sales teams to align marketing efforts.

Email Marketing

• Create and manage email campaigns and newsletters.

• Segment audience lists and personalize content.

• Monitor open rates, CTRs, and campaign effectiveness.

Developing Digital Marketing Strategies

• Create effective online marketing plans to achieve business goals.

• Analyze market trends, target audience behavior, and competition.

Content Marketing

• Plan and create engaging content (blogs, videos, social posts, etc.).

• Collaborate with content writers, designers, and video teams.

• Ensure brand consistency across all content.

Analytics and Reporting

• Use tools like Google Analytics, Search Console, and social insights.

• Monitor traffic, leads, conversions, bounce rate, etc.

• Prepare weekly/monthly performance reports and suggest improvements.

Staying Updated with Trends

• Keep up with digital marketing trends, algorithm changes, and new tools.

• Attend webinars, courses, or industry events to stay competitive.

Preferred Qualifications:

• Experience in the education or EdTech sector.
• Knowledge of marketing automation tools and basic HTML/CSS is a plus.
• Google Ads and Meta Blueprint Certifications will be an added advantage.

What We Offer:

• A dynamic and supportive work environment.
• Opportunity to work on impactful educational campaigns.
• Competitive salary and performance-based incentives.
• Continuous learning and growth opportunities.

To apply, send your resume and portfolio to hrdepartment@careerlineacademy.com with the subject line "Application – Digital Marketing Specialist".

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement

Ability to commute/relocate:

• Calicut, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• Email marketing: 1 year (Preferred)

Location:

• Calicut, Kerala (Preferred)

Work Location: In person