Digital Marketing Specialist

Job Description

Role: Digital Marketing Specialist Location: Mumbai, Andheri East. Industry: BFSI only. Experience: 3 to 8 years Role & responsibilities Digital Strategy: Develop and execute comprehensive digital marketing strategies to achieve business goals, including brand awareness, lead generation, and customer acquisition. Content Marketing: Create and manage engaging and relevant content across digital platforms, including website, blog, social media, and email marketing. SEO and SEM: Optimize website content for search engines (SEO) and manage paid advertising campaigns (SEM) to improve online visibility and drive traffic. Social Media Management: Develop and implement social media strategies to build brand presence and engage with the target audience across various platforms. Email Marketing: Plan and execute effective email marketing campaigns, including segmentation, personalization, and performance analysis. Analytics and Reporting: Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns. Provide insights and recommendations for continuous improvement. Digital Advertising: Manage digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels to maximize ROI. Website Management: Collaborate with the web development team to optimize website performance, user experience, and conversion rates. Lead Conversions - Develop and implement marketing strategies to drive engagement and conversions. Preferred candidate profile Must be having good experience in the same field of Digital Marketing. Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising Proficient in marketing automation tools Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics) Strong project management skills Excellent written and verbal communication skills