Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Location: Salt Lake Sector V, Kolkata (Work from Office)
Company: Hooqx

Job Type: Full-Time

Job Description:
Hooqx is seeking an experienced and creative Digital Marketing Specialist to join our dynamic team at Salt Lake Sector V, Kolkata. The ideal candidate should have a strong background in digital marketing strategies and tools, along with proven experience in managing successful online campaigns.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across multiple platforms (Google, Facebook, Instagram, LinkedIn, etc.).
• Optimize content for SEO, SEM, and social media engagement.
• Manage Google Ads, Facebook Ads, and other paid advertising campaigns to drive quality leads.
• Conduct keyword research and optimize website content for higher search engine rankings.
• Plan and execute email marketing campaigns and performance analysis.
• Create and manage social media content calendars to maintain consistent online presence.
• Analyze web traffic metrics and prepare performance reports using tools like Google Analytics.
• Collaborate with the design and content teams to ensure brand consistency.
• Stay updated with the latest digital marketing trends, algorithms, and best practices.

Required Candidate Profile:

• Minimum 2–3 years of experience in Digital Marketing or a related role.
• Strong understanding of SEO, SEM, SMM, PPC, Google Ads, and content marketing.
• Hands-on experience with tools such as Google Analytics, Google Tag Manager, Search Console, and Meta Business Suite.
• Knowledge of email marketing platforms (Mailchimp, HubSpot, etc.).
• Proficiency in content creation, social media strategy, and campaign optimization.
• Excellent analytical, communication, and multitasking skills.
• Self-motivated, detail-oriented, and result-driven professional.

Key Skills:
SEO, SEM, PPC, Google Ads, Facebook Ads, Social Media Marketing, Content Marketing, Email Marketing, Google Analytics, Keyword Research, Copywriting, Lead Generation, Branding, Performance Marketing, Influencer Marketing, and Marketing Automation.

Salary: ₹15,000 – ₹20,000 per month (based on experience and last drawn salary)

Work Location: Salt Lake Sector V, Kolkata

Job Type: Full-time

Pay: ₹12,000.00 - ₹25,000.00 per month

Work Location: In person