Digital Marketing Specialist

Job Description

We are looking for a talented Performance Marketing and Growth Specialist to join our team. This role combines performance-driven marketing and growth strategies, with a focus on driving customer acquisition and maximizing lifetime value. The ideal candidate will have hands-on experience in managing and optimizing campaigns across digital platforms like Google Ads, Facebook Ads, YouTube Ads, LinkedIn, and more, along with a strong understanding of Customer Lifecycle Management (CLM) strategies. Key Responsibilities: • Develop, execute, and optimize paid marketing campaigns across multiple platforms, including Google Ads, Facebook Ads, YouTube Ads, LinkedIn, and other digital advertising networks. • Monitor and manage daily campaign performance, adjusting budgets and bids to maximize ROI and ensure optimal cost-per-acquisition (CPA) and return on ad spend (ROAS). • Conduct A/B testing to improve campaign performance, conversion rates, and engagement across channels. • Use tools like Google Tag Manager (GTM), Google Analytics (GA), Marketo, and other analytics platforms to track, analyze, and report on campaign performance. • Work on optimizing customer acquisition funnels, with a focus on nurturing leads through different stages of the customer journey • Develop and implement Customer Lifecycle Management (CLM) strategies aimed at improving the conversion. • Collaborate with cross-functional teams, including product, Data engineering and Sales to align marketing campaigns and growth initiatives with overall business goals. • Segment audiences and use marketing automation tools to deliver personalized campaigns and optimize customer retention efforts. • Analyze customer behavior and campaign data to generate insights that inform both performance marketing and long-term growth strategies. Skills and Qualifications: • Proven experience in performance marketing with expertise in Google Ads, Facebook Ads, YouTube Ads, LinkedIn, and other paid digital marketing platforms. • Strong understanding of Customer Lifecycle Management (CLM) strategies, customer retention, and engagement tactics. • Hands-on experience with tools such as Google Tag Manager (GTM), Google Analytics (GA), MoEngage, Marketo and other relevant marketing platforms. • Experience in optimizing conversion rates, customer acquisition costs, and return on ad spend (ROAS). • Strong analytical skills with the ability to assess campaign and customer data to inform decisions and drive growth. • Ability to manage multiple campaigns simultaneously while ensuring continuous optimization and growth. • Experience working cross-functionally to implement growth strategies and achieve business objectives. • Strong communication skills, both verbal and written, to effectively collaborate with different teams. Preferred Qualifications: • Experience with CLM tools like Marketo, Moengage, Clevertap, or other customer engagement platforms. • Certifications in Google Ads, Facebook Blueprint, or other relevant digital marketing certifications. • Previous experience with high-budget performance marketing campaigns and scaling growth efforts