Digital Marketing Specialist

Digital Campaign Management

• Plan, execute, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google and emerging platforms.
  
• Manage ad budgets, track KPIs, and continuously refine targeting and creative for maximum performance.
  
• Collaborate with design and product teams to create campaigns aligned with product launches and brand storytelling.
  

Social Media & Community Engagement

• Develop and manage Allures social media strategy to grow engagement and brand visibility.
  
• Curate content that reflects Allures sophisticated aesthetic and skincare philosophy.
  
• Collaborate with influencers, beauty creators, and skincare professionals to amplify brand presence.
  

Email & CRM Marketing

• Design and implement email campaigns that educate, inspire, and convert.
  
• Use customer data to personalize communication and build loyalty through targeted messaging.
  

SEO & Website Optimization

• Execute SEO best practices to increase organic visibility and site traffic.
  
• Partner with the web and e-commerce teams to enhance user experience and conversion rates.
  

Analytics & Reporting

• Track campaign performance using Google Analytics, Meta Ads Manager, and Shopify data.
  
• Present insights and recommendations to improve ROI and customer engagement.
  

Qualifications

• Bachelors degree in Marketing, Communications, or related field.
  
• 1-2 years of experience in digital marketing, ideally in

  beauty, skincare, or lifestyle

  .
• Strong grasp of paid media, SEO, CRM, and social media strategy.
  
• Proficiency in Google Ads, Meta Business Suite, Klaviyo (or similar), and analytics platforms.
  
• A creative mindset with a refined eye for design, aesthetics, and brand storytelling.
  
• Passionate about skincare, wellness, and the evolving beauty industry.
  

Nice to Have

• Experience with influencer or affiliate marketing.
  
• Familiarity with Shopify, TikTok Ads, and UGC-driven content.
  
• Understanding of luxury or clean beauty brand positioning.
  

What We Offer

• A chance to shape the digital presence of a growing, premium skincare brand.
  
• A collaborative, creative, and purpose-driven work culture.
  
• Competitive salary and growth opportunities.
  
• Employee discounts and early access to new product launches.