Digital Marketing Specialist

performance marketing

E-Commerce Manager

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize paid ad campaigns on

  Meta Ads Manager

  (Facebook, Instagram).
• Run and scale campaigns on

  Google Ads

  (Search, Display, Performance Max, Shopping).
• Implement A/B testing on creatives, audiences, targeting, and landing pages.
• Analyze daily performance metrics and ensure ROAS targets are consistently met.

Data & Analytics

• Track, monitor, and improve KPIs:

  ROAS, CAC, CTR, CPA, Conversions, AOV

  .
• Use tools such as

  Google Analytics, Google Tag Manager, Shopify Analytics

  , and Meta Pixel.
• Prepare weekly and monthly reports with actionable insights.

Campaign Strategy & Growth

• Create and execute revenue-boosting strategies for sale events, festive seasons, and new launches.
• Develop retargeting funnels, custom audiences, and lookalike audiences.
• Coordinate with design and content teams for creative requirements.
• Ensure alignment with marketing calendars and product availability.

E-Commerce Collaboration

• Coordinate with the e-commerce team on landing pages and CRO best practices.
• Support CRM and WhatsApp automation campaigns (WATI experience is a plus).

Required Skills & Experience

• 24 years experience

  in digital marketing with strong focus on paid ads.
• Proven experience managing

  Meta Ads & Google Ads

  with strong results.
• Strong analytical thinking and data interpretation skills.
• Proficiency in

  Google Analytics, GTM, Ads Manager, and SEM best practices

  .
• Experience in e-commerce, fashion, or D2C brands is highly preferred.
• Ability to work independently, handle multiple campaigns, and meet targets.

Why Join Akaame?

• Be part of a fast-scaling fashion brand entering multiple international markets.
• Work in a creative environment with cross-functional collaboration.
• Opportunity to take full ownership of digital performance and growth.
• Career advancement as we scale our digital division.

How to Apply

resume + previous ad performance reports / portfolio

hr@akaame.com

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