Digital Marketing Senior Executive.

Position: Digital Marketing Senior Executive.

We are seeking a strategic and results-oriented Digital Marketing Senior Executive to oversee the planning, execution, and optimization of our digital marketing initiatives. This role is ideal for a creative thinker with a deep understanding of multichannel marketing strategies and a passion for driving brand growth and customer engagement.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns

  across SEO, SEM, PPC, email, social media, and content marketing to drive brand visibility and lead generation

• Analyze and optimize campaign performance

  using platforms like Google Analytics, ensuring data-driven decisions to improve ROI and user engagement

• Conduct keyword research and optimize website content

  to enhance organic search rankings and support content strategy

• Manage and grow social media presence

  by creating, curating, and scheduling platform-specific content that engages target audiences

• Collaborate with design and content teams

  to produce visually compelling and on-brand digital assets that support campaign objectives

• Oversee paid advertising efforts

  across platforms including Google Ads, Facebook Ads, LinkedIn, and others to maximize reach and conversion rates

• Develop and implement targeted email marketing campaigns

  to nurture leads, retain customers, and drive revenue

• Stay informed on emerging digital marketing trends, tools, and best practices

  , incorporating innovations to continuously improve strategies.

Qualifications.

• Bachelors degree in Marketing

  , Digital Marketing, Communications, or a related field

• Demonstrated expertise in digital marketing,

  with hands-on experience in SEO, SEM, social media marketing, PPC, and online advertising.

• Strong analytical mindset

  , adept in leveraging CRM systems and marketing analytics tools to extract actionable insights and drive performance

• Creative and detail-oriented

  , bringing innovative ideas and a results-focused approach to digital strategy execution.

• Proficient in digital marketing

  platforms and tools, including Google Analytics, Google Ads, Facebook Business Manager, and SEO suites (Ahrefs, SEMrush, Moz, etc.)

• Executed targeted campaigns

  using Mailchimp and HubSpot, improving email engagement rates and subscriber retention.

• Managed ad performance and audience segmentation

  across platforms such as Facebook Ads Manager and LinkedIn Campaign Manager.

• Designed promotional content

  using Canva, Adobe Photoshop, and Illustrator, ensuring brand consistency across digital assets.