Digital Marketing Role

Job Description

Digital Marketing Job Responsibilities : - Hands on experience of creating and optimizing Google Ads PPC Campaigns is a MUST - Hands on experience of creating and optimizing Facebook and Instagram Campaigns is a MUST - Good to have experience of creating LinkedIn Ads - Good Knowledge around Technical SEO and not just backlinks, meta information around the pages and link building is a must have - Good command on writing content across the pages is a must - Maintaining our social media presence across all digital channels. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). - Identify trends and insights, and optimize spend and performance based on the insights. - Brainstorm new and creative growth strategies. - Collaborate with internal teams to create landing pages and optimize user experience. Requirements : - Experience in Digital Marketing and SEO - Social Media Management - Good Oral/Verbal Communication - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook, Omniture, WebTrends)