Digital Marketing Professional

Job Description

Roles and Responsibilities: - Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion. - Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting. - Collaborate with cross-functional teams for creating compelling marketing assets. - Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization. - Analyze key metrics (CPA, ROAS, CLV) for data-driven decision-making. - Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights. - Prepare and present performance reports to senior management. - Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development. - Drive campaigns within allocated budgets, ensuring positive ROI. - Develop and implement strategies aligned with business goals, leveraging data-driven insights for optimization.