Digital Marketing Manager

6 - 8 years

0 Lacs

Posted:1 week ago| Platform: Foundit logo

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Work Mode

Remote

Job Type

Full Time

Job Description

About ZoomRx

We dare to be different. We help leading biopharmaceutical companies answer questions no one else canblending life sciences expertise, cutting-edge technology, and data-driven insights to unlock breakthroughs that improve lives. We make life sciences breakthroughs, break through. Our greatest asset is our people a community of talented, driven individuals passionate about making an impact. In our flat structure, everyone is encouraged to take risks, learn, and grow. Learn more about the work we do at the ZoomRx blog.

What will you be a part of

As Digital Marketing Manager for Core MR (Promotional Effectiveness Tracking, Awareness/Trial/Usage, and Patient Chart Audits), you'll lead full-funnel, integrated campaign strategy and execution. This role requires a proven growth marketer who can build repeatable systems, optimize for pipeline and revenue, and scale programs across multiple product lines. You'll establish the brief-to-launch processes that enable ZoomRx to run high-impact campaigns in parallel while embodying our Creative Sage archetype.

Why this role matters:

Location:

Roles/Responsibilities:

  • Lead end-to-end campaign strategy

    for the Core MR suite across paid social, search, ABM, email, syndication & webinars
  • Develop positioning & messaging

    with Product Owners; create reusable assets for Sales, Consulting & Marketing
  • Build sales enablement content

    : decks, one-pagers, case studies, battlecards, talk tracks & objection handlers
  • Set up performance frameworks

    : KPIs, A/B tests, channel targets & optimization for CAC, CPL, pipeline & revenue attribution
  • Optimize Salesforce operations

    : lead conversion flows, stage definitions & pipeline hygiene
  • Manage creative/content partners

    while ensuring brand consistency across all touchpoints
  • Collaborate cross-functionally

    to refine ICPs, gather win/loss insights & iterate campaigns
  • Lead quarterly/annual planning

    to align product roadmaps & revenue goals with marketing strategy
  • Establish campaign ops best practices

    : naming conventions, UTMs, asset management, workflows & reporting cadence

Qualification:

  • 6+ years

    in B2B digital/growth marketing with ownership of multi-channel, pipeline-driving campaigns
  • Salesforce expert (3+ years):

    dashboards, reports, funnel views, attribution, ROI analysis & product-line performance tracking
  • Proven success marketing

    complex products

    in life sciences, healthcare, SaaS, or professional services
  • Hands-on experience with

    HubSpot/Marketo/Pardot

    , LinkedIn Campaign Manager, Google Ads,

    ABM platforms

    (Demandbase, 6sense, Intentsify) & webinar tools
  • Strong

    ABM background

    with successful program launches and salesmarketing alignment
  • Excellent

    copywriting & messaging

    skills; able to create positioning, narratives & sales enablement content
  • Process-oriented

    with experience building templates, workflows & scalable systems
  • Data-driven operator

    skilled in funnel analysis, CRO, attribution & ROI modeling
  • Ability to manage

    multiple campaigns/product launches

    simultaneously with high quality
  • Strong

    cross-functional collaborator

    across Product, Sales & CS
  • Life sciences/healthcare experience

    is mandatory; familiarity with pharma buying processes is a must.

What we offer:

  • Unlimited Paid Time Off
  • Wellness Holidays
  • Paid Parental Leave
  • Decentralized Learning & Development
  • Team-Specific Learning Opportunities
  • Higher Education Benefit
  • Office Parties & Engagement Activities
  • Flexible Work Options
  • And more!

*Final Compensation for this position will be based on several factors, including relevant experience, demonstrated skills, and geographic location.

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