Job Description

Key Responsibilities: Strategy & Planning Develop and implement comprehensive digital marketing strategies aligned with business objectives. Oversee SEO, SEM, PPC, social media, content marketing, and email marketing campaigns. Lead multi-channel marketing initiatives to enhance brand presence and drive customer engagement. Stay ahead of industry trends, emerging technologies, and algorithm updates to ensure competitive advantage. SEO & Performance Marketing Oversee on-page and off-page SEO strategies to improve search rankings and organic traffic. Manage Google Ads, Bing Ads, and social media ad campaigns for maximum ROI. Conduct competitor analysis, keyword research, and A/B testing to optimize performance. Content & Social Media Marketing Develop and manage content marketing strategies across blogs, videos, and social media. Ensure high-quality, engaging, and conversion-focused content creation. Oversee organic and paid social media campaigns across platforms like LinkedIn, Facebook, Instagram, Twitter, and YouTube . Email & CRM Marketing Design and execute email marketing campaigns to nurture leads and retain customers. Manage CRM tools and automation platforms for personalized marketing efforts. Analyze and optimize email performance based on open rates, CTRs, and conversions . Analytics & Reporting Use Google Analytics, Search Console, and other tools to track, measure, and report campaign performance. Provide weekly, monthly, and quarterly reports on key performance indicators (KPIs). Leverage data insights to refine marketing strategies and improve conversion rates. Team Leadership & Collaboration Lead and mentor a team of SEO specialists, content writers, and digital marketers . Collaborate with design, development, and sales teams to ensure seamless execution of campaigns. Manage relationships with third-party agencies and vendors for outsourced