Digital Marketing Manager

Job Description

Jobs & responsibilities Strategy Development: Develop and implement comprehensive digital marketing strategies to achieve business objectives and enhance brand awareness. Campaign Management: Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, content marketing, and online advertising. Content Creation: Oversee the creation and duration of engaging digital content for our website, blogs, social media platforms, and email campaigns. SEO/SEM Optimization: Manage and optimize SEO/SEM efforts to improve website visibility and search engine rankings. Analytics and Reporting: Monitor, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytic, and suggest improvements based on data insights. Social Media Management: Develop and manage social media strategies to increase engagement, followers, and brand loyalty. Budget Management: Manage the digital marketing budget, ensuring optimal allocation of resources and maximum ROI. Team Leadership: Lead and mentor a team of digital marketing professionals, providing guidance and support to achieve team and individual goals. Collaboration: Work closely with the sales, product, and creative teams to ensure alignment and synergy across all marketing efforts. Market Research: Stay up-to-date with the latest digital marketing trends and technologies, and conduct competitor analysis to maintain a competitive edge. Preferred candidate profile Strong understanding of SEO, SEM, Google Analytics, and other digital marketing tools. Proficiency in content management systems (CMS) and customer relationship management (CRM) software. Excellent written and verbal communication skills. Strong analytical skills and the ability to interpret data and make data-driven decisions. Creative thinking and problem-solving abilities. Experience in managing and leading a team.